What Does a Financial Advisor Do? A Comprehensive Overview

Couple sitting in their living room in front of a coffee table, reviewing their finaces while looking at a computer.
shapecharge / iStock.com

Commitment to Our Readers

GOBankingRates' editorial team is committed to bringing you unbiased reviews and information. We use data-driven methodologies to evaluate financial products and services - our reviews and ratings are not influenced by advertisers. You can read more about our editorial guidelines and our products and services review methodology.

20 Years
Helping You Live Richer

Reviewed
by Experts

Trusted by
Millions of Readers

A lot of excellent personal finance advice, including the kind you’ll find at GOBankingRates, boils down to one core nugget of wisdom: Consult a financial advisor you trust.

You think it will be simple enough, just going online and finding someone local and well-reviewed. Then you hop on the information superhighway and see that the lanes are crowded with people who are calling themselves finance professionals. How do you identify a proper financial advisor — and find the right one for you?

Fortunately, GOBankingRates is here to give you an easy breakdown of what a financial advisor is and how they can help you.

A Financial Advisor Is a Trusted Partner in Your Financial Future

Simply put, a financial advisor is a professional with the training and experience to offer you advice around topics related to your personal finances. Ideally, a financial advisor has at least a bachelor’s degree and a strong background in finance. Advisors who have studied business also gain a comprehensive understanding of topics critical to personal finance, like banking and economics.

A financial advisor can take a “cradle-to-grave” approach to your finances, guiding you through everything from creating a budget, learning how to pay your debt, starting to invest, determining the best insurance coverage, planning for retirement and developing an estate plan.

Since this professional will take such an active role in helping you shape your financial goals throughout your life, it’s important that you select someone who understands your desires and is committed to helping you achieve them.

Today's Top Offers

Financial Advisors Help Everyone — Not Just the Rich

While it would be understandable to imagine that financial advisors are there to help wealthy people get wealthier, the truth is that, no matter where you are in your financial journey, you could benefit from the expertise of a trusted advisor.

According to Forbes Advisor, “There’s no one-size-fits-all model, so it helps to understand the common services many professionals offer. All in all, the best financial advisors have a vested interest in the whole of your financial life and will help build a road map for your ongoing financial health.”

The publication shared that, in addition to services like offering investment advice, retirement and estate planning, as well as tax planning and help with picking long-term insurance, financial advisors are also adept at helping everyday people build a budget or even figure out how to get out of debt.

As the publication put it: “If you feel like your debts are standing in the way of a sound financial life, a financial advisor can create strategies to pay down your existing debt and help keep you out of debt for the long term. Less debt means more money you can save.” 

How To Find the Right Financial Planner

Of course, looking to friends and family who have had success with their own financial planners is a great way to get some names and make some introductions. Whether you’re fortunate enough to have this “in” or you need to do some scouting online, there are a few steps you can take to know you’re getting a planner who will work well with your interests.

Today's Top Offers

Verify Their Certifications

In addition to asking about their educational background, you’ll also want to see if they have additional certifications, specifically a CFP, or certified financial planner, designation.

CFPs have proven their mastery of a wide range of financial topics while passing a rigorous exam and meeting ethics requirements created by the Certified Financial Planner Board of Standards.

Read Reviews

Reading reviews of the advisor’s services can also give you a sense of how well you could work together. Reputable advisors also shouldn’t mind it if you ask for references.

You should also avail yourself of resources like BrokerCheck, which is maintained by the Financial Industry Regulatory Authority and provides licensing, regulatory, disciplinary and employment histories for registered advisors.

Meet With Them

But remember, there’s no better judge of character — or at least compatibility — than you are. Come to your first meeting with a prospective advisor with your own list of questions about how they’ll help you meet your goals.

BEFORE YOU GO

See Today's Best
Banking Offers

Looks like you're using an adblocker

Please disable your adblocker to enjoy the optimal web experience and access the quality content you appreciate from GOBankingRates.

  • AdBlock / uBlock / Brave
    1. Click the ad blocker extension icon to the right of the address bar
    2. Disable on this site
    3. Refresh the page
  • Firefox / Edge / DuckDuckGo
    1. Click on the icon to the left of the address bar
    2. Disable Tracking Protection
    3. Refresh the page
  • Ghostery
    1. Click the blue ghost icon to the right of the address bar
    2. Disable Ad-Blocking, Anti-Tracking, and Never-Consent
    3. Refresh the page