4 Coca-Cola Collectibles Worth Good Money
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Collecting is a passion, a hobby, an investment — or all three, depending on who you ask. And when it comes to the brands which drive long-term interest from those with a bug for curated valuables, Coca-Cola is one of the first that comes to mind.
Whether your budget is modest or endless (or even if you’re checking this list out of curiosity, to see if you might have a payday sitting in the garage), we’ve compiled a list of some valuable Coca-Cola collectibles to consider.
Also here are lesser-known collectibles worth thousands of dollars.
Old Coca-Cola Bottles
Let’s begin with the most obvious Coca-Cola collectible: old bottles. While vintage bottles can range in price from just a few bucks up through the hundreds (and even thousands), those with international provenance or those issued during a certain time frame typically hold the best value, prototypes aside.
For example, most Coca-Cola bottles of the 1890s through the earliest part of the 20th century hold significant monetary value. Those bottled in Hutchinson glass by candy store owner Joseph A. Biedenharn could fetch as much as $4,000, according to TastingTable.com.
While a unique amethyst-colored vintage bottle from Ontario, Canada sold for $460 in 2025, per Morphy Auctions.
A pre-Coke “French Wine Coca” bottle with original papers tying it to John Pemberton — who invented Coca-Cola in 1886 — sold for nearly $32,000 via Morphy Auctions last year.
Original Vintage Coca-Cola Signs and Ads
Original Coca-Cola signage and displays can also command premium prices at auction. Morphy’s 2025 sale mentioned above featured a 1933 double-sided sign from the red-and-white brand in a Christmastime theme. That sign — bright and glossy — pulled down almost $31,000 against a $10,000 to $20,000 estimate.
On a humorous but still interesting note, that same auction featured a Coca-Cola Peppermint Pepsin Gum sign (1914 to 1916, single sided and made of cardboard) with a young Dutch lad running with said product cradled in arm. This item sold for $20,910, within its estimated range.
Modern Coca-Cola Silver Coins and Gold Bars
Precious metals investors and Coca-Cola enthusiasts combine interest when it comes to nabbing and stacking any branded silver and gold items issued by the world’s premier mints.
Kadin Senten-Marsden of Metal Marvels Bullion spoke to GOBankingRates of the ongoing interest from Coke fans, pointing to a newer one-gram PAMP Suisse gold bar as highly sought after.
“From my perspective as a bullion dealer, this is the kind of piece that grabs attention the moment you see it,” Marsden said, pegging its value at approximately $230.
Eduan Koekoek of Royal Bull Precious Metals also gestured toward the lasting appeal of Coke-themed precious metal collectibles, citing a range of 1970s coins produced by World Wide Mint to commemorate bottler milestones.
“These coins are some of my favorites as a full-time stacker and seller,” Koekeok said.
Usually limited to employees during issuance, these remain desirable to this day, valued at a premium price of $100 over melt per troy ounce — more than double the price of generic fine silver as of this writing.
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