Lea Landaverde

Lea Landaverde is the Latina Wealth Activist — a first-gen, queer Latina on a mission to dismantle financial barriers for communities of color. As the founder of RQZA, she’s building the first bilingual financial platform that blends cultura, community and tech to help families build generational wealth. From viral TikToks to nationwide workshops, Lea is redefining what wealth looks like for the people.

Education

Certified Financial Planning Education, Financial Planning and Services, The American College of Financial Services 

Graduate Certificate, Information Systems, University of Utah, David Eccles School of Business 

Master of Science in Finance, General, University of Utah, David Eccles School of Business 

Bachelor’s Degree in Finance, Dixie State University

Accolades

  • Best FinTok Creator for Hispanic-Focused Content from Debt.com
  • Hispanic Executive’s “30 Under 30”
  • Member of NextGen Advisory Task Force at The American College of Financial Services

Expertise in

  • Financial education and literacy
  • Personal finance for first-gen, BIPOC and LGBTQ+ communities
  • Bilingual financial education
  • Wealth management and planning
  • Financial coaching
  • Business finance
  • FinTok and financial content creation

Community is currency — lean on your people, your resources and your culture. That’s how we build not just wealth, but generational change.

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