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Vivian Tu crossing arms and looking fierce. finance expert discussing how 'loud budgeting' can help you stay out of debt and grow wealth

Vivian Tu

Vivian Tu is a former Wall Street equity trader turned finance educator, speaker, and New York Times bestselling author. After earning dual degrees in Public Policy and Environmental Studies from the University of Chicago, she began her career at JPMorgan Chase. Following burnout and a toxic environment, she transitioned into digital media at BuzzFeed, where answering coworkers’ financial questions inspired her to launch Your Rich BFF in January 2021. By 2022, she went full-time as a finance influencer.

Since then, Vivian has amassed over ten million followers, launched the hit podcast Networth and Chill (now in its second season via a Vox Media/PS partnership), and released RICH AF in December 2023 to critical acclaim and a seven-figure book deal. Her accolades include TIME100 Creators (2025), Forbes 30 Under 30 (2023), Forbes Top Creators (2022, 2023), iHeartPodcast Award nomination (2025), Digital Influencer of the Year (Unforgettable Gala 2024), Bankrate's Best Personal Finance Influencer, and a Meta Visionary Voices Award. She’s appeared at SXSW, Forbes Top Creator events, BuzzFeed showcases, and more, and partners with top brands like SoFi, Lululemon, Adobe, and Nestlé.

Education

Bachelor’s Degree in Environmental Studies and Public Policy, University of Chicago

Accolades

  • Forbes 30 Under 30 – Social Media
  • New York Times bestseller
  • Digital Influencer of the Year
  • Forbes Top Creators
  • Unforgettable Gala Digital Influencer of the Year
  • Best Personal Finance Influencer
  • Bankrate Visionaries Award
  • Visionary Voices Award from TikTok
  • Webby Awards; Shorty Awards

Expertise in

  • Personal Finance and Financial Literacy
  • Budgeting and Saving Strategies
  • Debt Management
  • Credit Building
  • Retirement and Investing Basics
  • Long-Term Investing and Wealth Building
  • Passive Investing
  • Risk Tolerance and Asset Allocation
  • Stock Market Education

It all comes back to the fundamental truth of rich people: when you're rich, your money works for you. When you're broke, you work for your money.

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