Real Estate Agents Predict the 5 Hottest Housing Markets in the South for 2026
Written by
Stacy Sare Cohen
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Zuri Anderson
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Whether you’re an investor seeking solid returns, a first-time buyer in search of a sweet deal or a retiree looking for an affordable home in a warm climate with a slower pace than a big city — but with plenty of activity — buying in the South is worth considering.
Real estate experts predict that select cities in the South will be among the top housing markets in the U.S. next year, due to affordable housing, a booming job market and growing migration.
GOBankingRates spoke with real estate experts to predict five of the hottest housing markets in the South for 2026.
Jacksonville, Florida
Jacksonville is home to 22 miles of sandy beaches, warm weather recreation and a growing military presence that boosts rental demand for investors.
“Jacksonville’s median home price is still much cheaper than in South Florida, and the city has a diverse and growing economy with major port and logistics sectors,” said Fred Loguidice, real estate expert and founder of Sell My House Fast DFW. “It’s a great market for first-time homebuyers and investors.”
Orlando, Florida
Year-round sunshine, popular theme parks a growing foodie scene and a location a short drive to either coast make Orlando a great place to live with plenty of opportunities for investors.
Orlando has great potential for return on investment (ROI), said Cameron Walker, manager of the Agent Network at Clever Offers.
“The job sector is booming, inviting immigrants from other states and countries — [and] the city is one of the fastest growing metros in the U.S. with low real estate values in comparison with Miami,” Walker said.
Charlotte, North Carolina
Loguidice predicts that Charlotte will be a sure bet for next year due to its large financial hub, which draws a steady flow of professionals and corporate relocations.
“The market has dropped slightly, and that’s a good thing — that means prices aren’t out of control, and it’s giving an opportunity for buyers to jump in before the next upcycle,” he added.
Greenville, South Carolina
Greenville is in the process of transitioning from a manufacturing town to one centered on lifestyle, boasting a vibrant healthcare system and automotive sectors, said Jacob Naig, real estate investor, agent and owner of We Buy Houses in Des Moines.
“Walkable downtown areas combined with a steady in-migration of both retirees and young professionals make the mix right,” Naig said. His former vendor relocated his entire extended family to Greenville after years of visits, drawn by the lifestyle and business opportunities.
Walker agrees that Greenville is primed for growth in 2026.
“Greenville is one of those ‘Goldilocks’ cities — not too big, not too small and growing fast without overheating,” he added. “Downtown development has been huge, and rental demand is climbing, which tells me investors are taking notice.”
Atlanta
“Atlanta remains a behemoth; it’s a massive hub for logistics, film and technology, and it’s drawing a massive amount of residents,” explained Loguidice. “Its market is robust, and although it’s massive, there are still pockets of affordability in the suburbs that are going through incredible growth.”
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