How Much Is Money Expert Lori Greiner Worth?
Written by
Michelle Tompkins
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You may be familiar with Lori Greiner through various multimedia outlets, or you may have heard her name when investment conversations come up around the dinner table. Thanks to her “Shark Tank” history and success in selling products through channels like QVC, Greiner has made a name for herself as a shrewd investor and money expert.
Greiner built her wealth through a combination of invention, product marketing and navigating savvy investment strategies. She began by inventing and marketing products, then expanded her ventures by investing in other companies before authoring a manual on retail product development and marketing titled, “Invent It, Sell It, Bank It! Make Your Million-Dollar Idea Into a Reality.”
Curious as to how much this well-known “Shark” is worth? Keep reading for a closer look at how her investments have paid off.
What Is Lori Greiner’s Net Worth?
Between her company, investments, speaking engagements and her “Shark Tank” investor salary for just appearing on the show, Greiner has an estimated net worth of $150 million. Being a centi-millionaire moves her up the ranks to the upper echelon of the world’s richest people. To put this into perspective, there are only about 30,000 people who have reached this level of wealth in the world.
Her Time on “Shark Tank”
Greiner joined “Shark Tank” in 2012. She has invested nearly $10 million in deals on the high-stakes show, with her investments collectively generating over $1 billion in retail sales. Some of her most impressive investments include Scrub Daddy, Simply Fit Board, Squatty Potty, Readerrest, Screenmend, Sleep Styler and Hold Your Haunches.
She holds the record for the show’s biggest success, selling 2 million of the Scrub Daddy in one day on QVC. She also has a 90% success rate on the products she launches and has invested in 10 of the top 20 most successful companies on “Shark Tank” to date. She earns $5 million or so from her business and $50,000 per episode of “Shark Tank.”
Greiner’s Other Ventures
Apart from being an integral part of “Shark Tank,” Greiner has previously hosted her own show “Clever and Unique Creations by Lori Greiner” from 2000 to 2020. QVC is where she made the vast majority of her income, and she was even dubbed the “Queen of QVC” before she stepped away to focus on other business ventures.
In her tenure there, Greiner created and put forth more than 700 items to market and has more than 110 U.S. and international patents. The items range in price from $16 to $300. She also owns a TV production company called Good Place Entertainment to bring feel-good videos to the public.
How She Got Her Start
Her initial claim to fame came in the form of a plastic earring organizer that she invented in 1996, which was sold by J.C. Penney’s during the holiday season. The profits from this allowed her to pay off a $300,000 loan that she got to manufacture her organizer in record time. She ended up making her first million from this product alone.
By the end of the 1990s, her creations from the For Your Ease Only Brand yielded more than $10 million in revenue. Twenty years later, it had achieved more than $350 million from product sales. She went on to invent and patent more than 300 products related to jewelry, cosmetic organization, household goods, travel and electronics.
Her products are so popular that they have appeared as one of Oprah’s favorite things, as well as in many magazines and best-of lists. She often appears in the media and has been the subject of many high-profile finance pieces.
Early Life and Career
Greiner was the second child born to a psychologist and real estate developer in Chicago, Illinois on December 9, 1969. Greiner grew up on the North Side of Chicago, a place she still calls home. She graduated from Loyola University Chicago with a major in communications and journalism. While working to become a playwright, she began making and selling costume jewelry.
After inventing and selling her 100-earring organizer to J.C. Penney, she landed a deal with them where she would design products specifically for them. A year later, she started selling her products on cable TV. It proved to be very successful. She sold 2,500 of her jewelry organizers in two minutes. When it debuted on the Home Shopping Network, it sold out immediately.
Her business really took off between strategic television appearances and the constant demand for her inventions.
Personal Life and Real Estate
Greiner married Dan Greiner in 2010. They met in the late 1990s and didn’t really start dating until 2000. He works alongside his wife as the CFO of her business — even sharing the same desk. They have no children and currently work and reside in Chicago.
She is involved in many philanthropic efforts and provides a number of women full scholarships to attend 4-year colleges.
Caitlyn Moorhead contributed to the reporting for this article.
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