Burger King Whopper Forced From Discount Menu By Inflation

Fort Wayne - Circa April 2017: Burger King Retail Fast Food Location.
jetcityimage / Getty Images

You may be noticing price increases on the menus of your favorite restaurants and fast food chains as a result of inflation. Burger King’s legendary Whopper has become the next casualty as the chain’s parent company Restaurant Brands International Inc. removed the burger from its value menu, Reuters reported.

See: Gaming, Fast Food and 19 Other Pleasures That Are Hurting Your Bank Account
Find: The Most Expensive Fast Food Items Only Cost This Much

Previously, the Whopper had been a long-standing item on the chain’s two for $5 menu.

RBI CEO Jose Cil told Reuters that the quarter-pound burger had “been on this core discount platform for too long.”

Restaurant Brands International stock opened low, today, and continued to drop mid-morning, losing nearly 1% at 10 AM EST. However, due to better-than-expected same-store sales growth at U.S. Burger King restaurants and Canada’s Tim Hortons coffee houses, the stock continues to hover near its 6-month high of $59.55 and has a market capitalization of $18.56 billion. RBI reported total revenue of $1.55 billion at its most recent earnings meeting, exceeding the $1.52 billion predicted.

Make Your Money Work for You

Meanwhile, competitors Starbucks and McDonald’s Corp showed reduced profits in the first month of 2022, Reuters reported.

See: McDonald’s is Entering the Metaverse: Order Real Burgers via Virtual World
Find: How To Check Your Starbucks Gift Card Balance

Removing the Whopper from the value menu is just the first step to maintaining profitability for Burger King. The company also reported it would increase the prices on other popular items and drop some less popular offerings from their menu entirely. These items include sundaes, whipped toppings and chocolate milk.

More From GOBankingRates

About the Author

Dawn Allcot is a full-time freelance writer and content marketing specialist who geeks out about finance, e-commerce, technology, and real estate. Her lengthy list of publishing credits include Bankrate, Lending Tree, and Chase Bank. She is the founder and owner of GeekTravelGuide.net, a travel, technology, and entertainment website. She lives on Long Island, New York, with a veritable menagerie that includes 2 cats, a rambunctious kitten, and three lizards of varying sizes and personalities – plus her two kids and husband. Find her on Twitter, @DawnAllcot.

Best Bank Accounts of May 2022

Untitled design (1)
Close popup The GBR Closer icon

Sending you timely financial stories that you can bank on.

Sign up for our daily newsletter for the latest financial news and trending topics.

Loading...
Please enter an email.
Please enter a valid email address.
There was an unknown error. Please try again later.

For our full Privacy Policy, click here.