Scam Spotting: What Are the 5 Most Fake Reviewed Amazon Products Around the Holidays?

Worried concerned girl in Christmas Santa hat having problems with payment by credit card online for New Year purchases, looking at smartphone screen with puzzled face.
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On Dec. 5, Saoud Khalifah, the founder and CEO of FakeSpot, posted a tweet targeting the five most fake reviewed categories on Amazon. The tweet comes “after the record breaking Black Friday/Cyber Monday craziness,” Khalifah wrote.

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According to Fakespot, a site that uses AI to analyze millions of product reviews and reviewers to detect evidence that they might be biased or bogus, the following categories received a “C grade” or lower — meaning that consumers should be particularly wary when shopping them.

Watches

Based on Fakespot’s technology, 45% of reviews for wristwatches are fake. “Not surprisingly, wrist watches make the top 5 with many copy cats of known designs by Apple, Garmin and others with many cheap/counterfeit derivations available,” Khalifah wrote.

Christmas Trees and Decor

According to Fakespot, 45% of reviews for trees and Christmas decor are bogus. “Trees and X-mas decor are in the top 5 as sellers know that getting into the top with fake reviews can make or break their sales this holiday season,” Khalifah tweeted.

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Smartwatch Bands

Fakespot found that 45.3% of reviews for smartwatch bands on Amazon are fake. “Correlated with watches and the most obvious accessory to add to the checkout,” wrote Khalifah.

Pullovers and Sweaters

Based on Fakespot’s findings, 59.5% of reviews on pullovers/sweaters are phony. “This is one of the most competitive categories to stand out in with a plethora of fake reviews,” Khalifah tweeted.

Slippers

The category with the most fake reviews on Amazon, according to Fakespot, is slippers, with 71% bogus reviews. “This should not have been surprising but it was,” Khalifah wrote. “Try searching this category on @amazon and take a look at the results. No name brands with tens of thousands of ratings.”

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Shortly after Khalifah posted on Twitter, Amazon’s customer support team, @AmazonHelp, publicly responded via tweet.

“We’re sorry to hear about any negative experiences! You can find our Community Guidelines, as well as how to report violations, here: https://amzn.to/3h0pkYa. We’re here to help. -Bree.”

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About the Author

Nicole Spector is a writer, editor, and author based in Los Angeles by way of Brooklyn. Her work has appeared in Vogue, the Atlantic, Vice, and The New Yorker. She's a frequent contributor to NBC News and Publishers Weekly. Her 2013 debut novel, "Fifty Shades of Dorian Gray" received laudatory blurbs from the likes of Fred Armisen and Ken Kalfus, and was published in the US, UK, France, and Russia — though nobody knows whatever happened with the Russian edition! She has an affinity for Twitter.
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