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10 Car Brands Most Likely To Be Resold Within a Year

November 20, 2025

3 min Read

Written by T. Woods

Edited by Chris Cluff

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As exciting as a new set of wheels can be, purchasing a new car can sometimes be cause for regret or buyer’s remorse. Financing a new car can be a costly move, one that sometimes financially overburdens the buyer. Other times, not enough research is performed by the car shopper, and the new ride simply doesn’t live up to the price. Or, as iSeeCars executive analyst Karl Brauer has noted, sometimes new car shoppers are “just incredibly fickle.” Whatever the reason, approximately 3.6% of new cars are returned within a year, and most of them are luxury brands.

That’s what iSeeCars discovered in a recent study, which found that new car shoppers are far, far more inclined to return luxury car brands than any other. This is likely due to the rather high cost of luxury cars; it’s also possible that those who can afford high-end luxury rides are able to afford upgrading them from year to year.

Porsche outpaces any other brand (luxury or otherwise) in the 10 most-returned car brands; it should also be noted that the average cost of a Porsche is far higher than most of the other oft-returned luxury brands. If you’re considering buying a Porsche — or any other luxury car brand, for that matter — be sure to look over this list of the 10 car brands most likely to be resold within a year. You may reconsider your decision.

Also see the top luxury cars that get resold within a year.