Is It Too Late To Invest In Google Stock? Here’s Why Some Experts Think It Can Still Rise
Written by
Martin Dasko
Edited by
Jenna Klaverweiden
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According to TheStreet, Alphabet (GOOGL), the parent company of Google, became just the fourth company in history to reach a $4 trillion valuation. Alphabet, fueled by artificial intelligence (AI) optimization, joined Nvidia, Microsoft and Apple as one of only four companies to reach this mark in recent years. Reuters noted that Alphabet recently surpassed Apple in market cap for the first time since 2019 and that the stock surged by 65% in 2025.
When a company experiences substantial growth, there are often concerns that its price could pull back. So with the stock rising significantly in 2025, this raises an important question for the average investor. Is it too late to invest in Google stock?
GOBankingRates consulted experts to gather insights into investing in Google, based on recent market performance, the stock’s potential and how the AI boom could impact the outlook for 2026.
The Upside of Google Stock
“Alphabet had a massive run in 2025, with its stock up more than 60%,” said Rich Pleeth, an AI expert and the co-founder of Finmile. “They smashed their revenues, cloud demand and AI is growing exponentially, particularly with Nano-Banana and Gemini 3.5.” He believes that, even though the stock has risen significantly, there could be a new ceiling in 2026 due to the AI-related boom.
With Google Cloud growing at 34%, Pleeth believes that the stock price could go up another 20% in 2026. “Looking at analyst targets that are already at the $385 to $415 range, which would put Alphabet at a $5 trillion market cap by the end of 2026,” he said.
Pleeth expects Google to keep growing its dominance over the year with the introduction of new glasses hardware.
Google Stock Is Worth Holding Right Now
Jack Fu, an AI-based investing expert and the CEO of Draco Evolution, believes Google is a company worth holding in the midterm to long term because it continues to dominate core areas such as search, advertising, cloud and AI. “Alphabet’s stock has already moved up significantly since April 2025, driven largely by its success in building out AI infrastructure and the market’s positive response to its latest Gemini 3 release,” he said.
While he does anticipate some sort of short-term pullback or consolidation, considering how strong the run has been, he sees the stock as valuable in the long run. “The upside from here is likely to be more measured than what we saw over the past year, but as long as Google keeps executing and monetizing AI at scale, it remains well positioned to compound value over time rather than relying on hype-driven growth,” he said.
Is the Stock Near Its Peak?
While many experts believe the stock has a lot of upside, there are some negatives to consider as well.
“It’s difficult to see a stock that currently has revenue growth of under 14% and has a P/E of over 30 going much higher right now,” said Rod Skyles, an investing expert with The Unconventional Economist. “The biggest risk to Google, along with the other Magnificent 7 stocks, is that they have been bid up so high based on the AI craze, it seems as if they are set up for some serious profit-taking.”
He also fears that AI could face growth constraints due to short-term energy availability, even though, in the long run, it appears AI will shape the future.
“Fundamentally, I would argue Google is overvalued by a good amount, but stock prices often move on emotion in the shorter term, but at some point, logic takes over. Also remember, stocks tend to overshoot on the upside, then overshoot on the downside, traders tend to be overreactors both ways,” Skyles said.
What Do Analysts Think?
According to research compiled by The Motley Fool, the average prediction for Google’s stock is to cross the $500-per-share mark by 2030. While analysts were once concerned about Google’s ability to keep up with AI advancements, the stock has since risen due to AI-driven growth, making Gemini the first choice for many companies.
As always when investing, it’s important to do your due diligence, consider your risk tolerance and invest only what you can afford to lose. That being said, many expert and analyst insights support the conclusion that it’s still not too late to invest in Google.
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