Why Smart Seniors Are Buying Gold at Costco (and Ignoring the Jewelry Counter)
Written by
Karen Doyle
Edited by
Rebekah Evans
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Smart seniors are buying gold at Costco — but not at the jewelry counter.
They’re buying gold bars as an investment and, yes, you read that right — they’re buying them at Costco. Find out why below.
Gold Prices Are Up
Gold prices have soared recently, with the precious metal rising 70% in the past year, according to GoldPrice.org. By comparison, the S&P 500 is up 13.95%.
Is Gold an Inflation Hedge or a Volatility Play?
Gold has long been considered an inflation hedge, but this view has come under fire recently. Goldman Sachs said gold can be an effective hedge against very high inflation and “large inflation surprises.”
Gold is sometimes recommended as an investment when the market is volatile, but gold itself has seen record volatility so far this year. In fact, CNN reported that gold is trading “like a meme stock” rather than like a commodity.
Buying Gold at Costco
Gold is a commodity, so no matter where you buy it, you’re getting the same thing. The best place to buy, therefore, is the place where you get the lowest price and that’s Costco.
Costco’s website listed a 1-ounce gold bar for $4,559.99 on Feb. 8, 2026, but the item was listed as out of stock. The spot gold price on apmex.com on the same day was $4,982.60.
If you are an executive member, you get 2% back on your purchases and if you have a Costco Visa, you get another 2% back, taking up to 4% right off the top of the cost of your gold. There is a limit of four 1-ounce bars per member per 24 hours.
Granted, the Costco price may change when it’s back in stock, but it’s certainly worth comparing.
Editor’s note: Pricing and availability may vary depending on location. This article is for informational purposes only and does not constitute financial advice. Investing involves risk, including the possible loss of principal. Always consider your individual circumstances and consult with a qualified financial advisor before making investment decisions.
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