Millennials Earning $100K+ No Longer Drawn to California and New York — What’s Driving Them Elsewhere?

Mixed race family of African and Latin descent moving boxes into a new home.
Chauntel Moore /

During the pandemic when more than 17% of Americans worked from home, according to U.S. Census Bureau data, it wasn’t unusual to see professionals relocating to places like Florida or even Hawaii.

The trend seems to be continuing into 2023. A study from the Census Bureau and Harvard University discovered that 80% of adults under 35 years old, classified as millennials, live less than 100 miles from where they grew up.

Likewise, higher-income millennials — those making $100,000 per year or more — are leaving the pricey tech and finance hubs of New York and California for less expensive regions.

According to a study by, millennials are fleeing to Texas and Florida. Both of these states have no state income tax. Texas has the 15th lowest cost of living in the country, according to a report from Florida, meanwhile, has the 32nd lowest cost of living. Both these states were comparably favorable to California, which is third on the list for the highest cost of living according to statistics. (There were no SoFI statistics available for New York based on our research.)

Other states attracting young professionals, according to, are:

  • Washington
  • Colorado
  • New Jersey

All of these states benefit from a plethora of professional job opportunities, proximity to big cities like Seattle, Denver, Boulder and New York, and comparably low costs of living.

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