If You Had Invested $10,000 in Ferrari Stock 10 Years Ago, Here’s How Much You’d Have Today

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Ferrari isn’t an ordinary car manufacturer, it’s a luxury brand built on exclusivity. Demand for its cars is high, but production is limited, one of the reasons its models command such high prices.
Unlike mass-market car companies, Ferrari doesn’t rely on volume to drive revenue, it focuses on premium pricing and high-end engineering, with stock performance mirroring the car brand’s strategy.
Here’s a look at what an investment of $10,000 when Ferrari stock went public in 2015 would be worth now.
A Luxury Brand With Impressive Financials
The company recently reported 2024 revenue growth of 11.8%, strengthening its position as a top luxury brand. Ferrari’s success ties into a bigger trend — high-net-worth spending remains strong despite economic uncertainty, and many investors treat high-end assets, including luxury cars, as stable investments.
The stock also benefits from Ferrari’s strategic positioning. The brand’s tactic of scarcity-driven demand obviously works, as demonstrated by the fact its order books are full through 2026. That strategy has reassured investors, keeping the stock resilient even as other car manufacturers struggle with shifting market conditions.
The Latest Market Shake-Up
Shares took a hit in recent days as Exor, Ferrari’s largest shareholder, announced plans to sell 7 million shares. Ferrari will buy back 10% of those shares for up to €300 million (about $318 million), part of its broader €2 billion repurchase plan.
Large shareholder moves can create temporary pressure, and Ferrari’s stock dropped 7.9%, its biggest intraday decline in months.
What Your $10,000 Investment Would Look Like Today
Ferrari went public in October 2015 at $52 per share. Adjusted for stock splits and dividends, that initial investment would have grown significantly. As of February 27, Ferrari’s stock is worth $463.56 per share, so a $10,000 investment at IPO would be worth $89,124 today.
Ferrari’s ability to maintain pricing power, expand carefully and keep demand high has made it one of the best-performing automotive stocks of the past decade. Whether that trend continues depends on how it handles market shifts, but for long-term investors, Ferrari has been a high-speed winner.