20 Things to Do in a Falling Stock Market

After nine years of nearly uninterrupted growth in the stock markets, things are suddenly much more interesting. That’s right: Stock markets can, in fact, go down. And with a market correction proving that the bull market can’t last forever, the potential for sustained losses in the future suddenly seems very real.

There’s no way to know for sure what the stock market will do, and it’s easy to let market volatility quickly turn into volatility in your thinking. Should you sell? Pull out your money and wait until things calm down?

Click through to see 20 things you should do in a falling stock market.

“Investors should expect volatility and market ups and downs,” said Sterling Raskie, a certified financial planner with Blankenship Financial Planning and a Lecturer in Finance at University of Illinois at Urbana-Champaign. “If an investor is properly diversified — holding a portfolio of low-cost index funds, for example — then they shouldn’t fret about fluctuations. They can rest easy knowing that this is the norm, not an exception.”

Learn how to get over your fear of investing. Relaxing also allows you to make rational decisions that are not based on fear. When you make investment decisions based on fear, it usually ends badly.

Turn off the TV and ignore the media hype, said CFP Katie Brewer, who created the financial services site Your Richest Life.

“Yes, this sounds like funny advice, but staring at a panicked news anchor that is proclaiming that the stock market is crashing will only make you feel nervous and unsure about your long-term strategy,” she said. “Turn off your TV, and go for a walk.”

“Stock markets outperform in the long-term,” said Wendy Nissan, co-founder of DIY.Fund, a site that helps investors create and maintain stock portfolios. “The 20-year return on the S&P is 9.9 percent, and that’s including the market crash of 2008. Individual investors have only returned 2.5 percent in that same time period in large part due to fear. Take a deep breath, and don’t do anything impulsively.”

Instead of selling stocks and coming up with a new investment strategy, stick to the one you have.

“It is easy for investors to want to sell their stocks and hold cash, but market timing can be an exercise in futility and frustration,” said Cameron J. Penney, a certified financial planner and founder of Penney Financial, a financial services firm. “In fact, the average intra-year drop of the S&P 500 in the past 36 years is 14.2 percent. However, in 27 of those 36 years, the S&P 500 still returned positive for the calendar year.”

“Do not put your head in the sand,” said Nissan. “Even if you don’t want to see the value of your holdings, you need to know where you are invested, how risky your holdings are and if this is how you want to be positioned in this market.”

Has your portfolio weathered this recent storm? If so, your asset allocation is likely appropriate. If not, then perhaps it’s time to review your asset allocation and make some adjustments. Proper diversification is a great way to reduce investment risk.

Learn More: Tools That Make Portfolio Diversification Easier

Assuming that you have a financial plan and an asset allocation strategy in place, a stock market downturn is a great time to review your allocation as well as rebalance if needed. You can certainly buy and sell holdings to get things back in balance. Other methods might include adjusting ongoing contributions to your 401k and committing new cash to the underweight areas of your portfolio.

And don’t forget to review your entire portfolio as a whole — this includes taxable accounts, IRAs and your 401k. Even experienced investors can forget to rebalance their portfolios.

If you tend to panic during periods of market uncertainty, a professional financial advisor or planner could help calm you down and also help you rebalance or reallocate your portfolio, if necessary.

Related: How to Find a Financial Advisor

“If you find yourself wanting to adjust your allocation only due to current market conditions, you may find value in working with a financial planner to align your goals and investment strategy,” said financial advisor Gregory Curry of Pillar Financial Advisors.

“You should always have a cash position in your portfolio,” said wealth manager Kirk Chisholm of Innovative Advisory Group. Cash doesn’t necessarily pay well, but it does lower your risk and allows you to invest when the stock market dips.

“Many investors worry about inflation eating away at their cash,” added Chisholm. “However, when inflation is essentially zero, you don’t have to worry about losing your purchasing power.”

“Becoming more familiar with the risks that could affect an investor’s portfolio value might put an investor more at ease when the value drops substantially,” said Penney. “For example, knowing that the broad stock market has a history of large swings and volatility — and that 10 percent downturns are not abnormal — can help investors remain calm in a falling market.”

Read: How to Invest Your Money When You’re Afraid of Risk

“If you don’t understand how the investment markets work, you’re much more likely to panic,” said Barbara A. Friedberg, a veteran portfolio manager and author of “Personal Finance: An Encyclopedia of Modern Money Management.” “Panic can lead to making rash decisions, like selling at a bottom and upending your entire investment plan.”

She recommended two of her favorite investment books for panicky investors: “The Elements of Investing” by Burton G. Malkiel and Charles D. Ellis, and “A Random Walk Down Wall Street,” also by Malkiel.

“The more educated you are, the less you’re likely to panic when markets tank,” said Friedberg.

“If you have investments in taxable accounts that are worth less than you paid for them, you may be able to realize those losses for tax purposes without affecting your allocation,” said Curry. “There are specific tax rules, so it’s always best to consult with your tax advisor prior to harvesting your losses.”

Fiduciary financial advisor Russ Thornton, who provides financial planning services to women through Wealthcare for Women, said, “Hopefully, your investing aligns with your longer-term life goals and aspirations, and it would be awful to let your long-term plan become derailed by a short-term investment decision because the market has fallen over the course of a couple weeks.”

He added, “Instead, revisit your plan and remember why you’re investing in the first place. Typically, emotionally important goals like retirement, college for your kids or leaving something to a favorite charity can make the difference in keeping your plan — and your investments — on track.”

How to Do It: Set Financial Goals You’ll Actually Achieve

Here’s one way you can take advantage of a stock market downturn: Buy your favorite stocks at cheaper prices.

“Think of a falling stock market as an opportunity to buy your favorite stocks on sale,” said Nissan. “If your fundamental view on a company hasn’t changed, then use the cheaper price to buy stocks that now have more upside than they did last year.”

Note, however, that while a cheap stock with solid fundamentals is a bargain, a stock that is cheap because its business model has deteriorated is not. You should always conduct a strong analysis of any stock you are considering buying.

Raskie also agrees that you should be an opportunist when the stock market starts to dip. In addition to buying discounted stocks, you might as well put more money into your savings and retirement accounts.

“These buying opportunities can enhance future wealth greatly,” he said. “Some ways to do this are increasing 401k contributions, IRA contributions or putting more into your child’s 529 savings plan.” Follow these smart strategies for maximizing your 401k contributions.

“Since it may be difficult to make even 3 percent or 4 percent in a falling stock market, the one guarantee you do have in terms of making a rate of return is to accelerate paying off your mortgage,” said Ted Jenkin, a certified financial planner and co-CEO of oXYGen Financial. “It doesn’t matter when you expect your real estate to [go] up or not. The guarantee is in the interest you are saving by paying down the mortgage quicker.”

Options are great risk-management tools. The key, however, is to ensure that they are used correctly.

“Options were originally created to manage risk on investments,” said Chisholm. “However, they are perceived as risky because some investors use them to speculate rather than manage risk. Covered calls, zero-cost collars, spreads and naked puts can all provide you with some downside protection if you use them the right way. In a bear market, while volatility is rising, consider using options to protect your portfolio.”

Changes in market sentiment can cause a stock to drop, but that doesn’t mean the underlying business model or fundamentals of that company has changed at all. If the things that made you buy the stock in the first place are all still true, don’t let market volatility cloud your view of what makes the company successful and will probably continue to do so in the future.

Related: 10 Fastest-Growing Stocks Since 2000

If you’re a retiree, you should revisit and — if needed — revise your annual withdrawal rate from your retirement nest egg. Over the past eight-plus years, the stock market has staged a nice rally, and many retirees have likely allowed their spending to creep up.

The stock market decline to start 2018 doesn’t necessarily mean you should drastically alter your lifestyle, however. But, this is a good time to revisit your spending and adjust withdrawals if needed.

Should you sell? 7 Simple Ways to Tell When Its Time to Sell a Stock 

And lastly, review all of your investment accounts and see the extent of the damage that has actually been done. Investors who are well-diversified have probably been hurt but not to the extent of those with a heavy allocation to equities and other areas that have been hit.

Up Next: 9 Fastest Growing Industries to Invest in for 2018

Joel Anderson contributed to the reporting for this article.