8 Ways Your Emotions Are Killing Your Investments


Investors are often torn between their guts and their heads. While there’s nothing inherently wrong with consulting your emotions when making purchasing decisions, stock buyers do need to beware of relying too heavily on their guts. Bank runs, flash crashes and stock market surges are just some of the ways in which emotions can impact the market for the worse.

“Perhaps the most important thing is to understand an investor’s psychology will almost certainly work against them,” said Curtis Chambers of Chambers Financial Group. “When times are good, everyone wants to buy. When things are bad, everyone wants to sell.”

Here are eight emotions you should watch out for in order to protect your investments.

envy emotions investments

1. Envy

Admiring others’ financial successes is one thing. Envy, on the other hand, can easily put your investments at risk. Jealous of fellow investors’ boons, individuals often attempt to duplicate the results with little success. Unfortunately, one person’s strategy doesn’t always fit another’s life circumstances or monetary constraints.

According to Ronn Yaish, managing partner at Yaish Financial Services, investors often hear stories from friends, family members or co-workers about their latest investment scores. “The investor comes home after hours of festering and second guessing his investment plan and leaves dramatic communication for the advisor to call first thing about something urgent,” Yaish said.

The investor then tells his financial advisor to copy a friend’s investment, even if it doesn’t make sense. Unsurprisingly, this tactic leads to losses and reinforces poor investing behavior.

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Copying an investor’s strategy is one matter, but keeping an eye on the competition is another.

“Studying a fellow investor’s success is smart. Trying to copy and outdo him out of jealousy nine times out of 10 will get you nowhere,” said Justin Kirk, an acquisition and investment associate and former portfolio analyst.

fear emotions investments

2. Fear

Fear is one of the most primal human emotions and plays a huge role in emotional investing.

“I find that fear is probably the most detrimental emotion,” said Bruce Ailion, a real estate marketing expert. “It might be the fear that prevents making a good investment. It might be the fear that causes an exit at the first sign of trouble that prevents realizing the full profit of the investment.”  

While all investing involves some degree of risk, fear can drive you to risk too little and affect your ability to reach financial goals.

“My 32 years of advising folks suggests that the No. 1 mistake investors make is when they panic. I find that investors panic when they mistake a perfectly normal decline for a permanent decline,” said Paul Ruedi, CEO of Ruedi Wealth Management. “It is fear, which causes people to act on an impulse and sell. Impulse is not an investment policy.”

hope investments

3. Hope

Just as being too fearful can jeopardize your investment success, being overly hopeful is problematic. Hope can turn negative when it inflates expectations. Whether you’re a brand-new investor or one with years of experience, being too optimistic can lead you to take on too much risk with the idea of scoring a big payout.

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Further, people who are too hopeful often experience something called recency bias, in which they assume that what has happened recently will continue to occur in the future.


“Studying historical data is important to investing, but you can become overly optimistic if recent data seems to support your desired outcome,” said Kirk.

It’s good to be optimistic, but having misplaced hope — or inflated expectations — can spell disaster for your portfolio.

stubborness investments

4. Stubbornness

Believing in yourself is one thing, but stubbornness rarely pays off in the world of investing. In fact, stubbornness often inspires investors to purchase a stock that isn’t ideal or stay with a stock that has already shown signs of dropping.

“Part of the problem people have with giving up hope is that they’d have to admit they were wrong,” said Kirk. “If the investor were to sell it at a loss, they’re admitting they made a bad decision. Worse, a bad financial decision. Admitting this is very tough for people. In reality, often it’s best to cut your losses and move on.”

It’s good to have faith in yourself and your abilities. However, if you stubbornly refuse to listen to reason, you could quickly put your investments — and your money — at risk.

Check Out: Empathy Is One of the Keys to My Business Success

pride investments

5. Pride

Most of us want to become stock market success stories. However, if you let the pride of previous investment wins go to your head, it might cause you to make poor decisions moving forward. A string of wins doesn’t make you a stock market savant. In fact, believing you can time and game the market is the kind of hubris that destroys portfolios.

Additionally, pride can prevent individuals from selling investments that are on their way down. “Pride can lead to holding on to a tanking investment out of ‘principle’ or being too proud to admit that you’re wrong,” said Kirk, who added that pride can also prompt investors to trade too often.

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Experts believe that trading too many of your assets, too often, usually causes more harm than good.

anger investments emotions killing

6. Anger

“Anger can cause you to think irrationally and put your ego above wise investment decisions,” said Michael Weisz, founder and president of YieldStreet.

Weisz recently managed a healthy fixed-income deal in which the borrower was behaving in ways that the investors didn’t like. Angered by poor communication, the lead investor pulled out of the deal. Not only did the investor spend extra time and money to end his engagement, but he wound up leaving a significant amount of money on the table in a high-yield deal that was performing as expected.

For best results, leave your temper at the door when entering the stock market.

shame investments

7. Shame

Shame plays a subtle, yet significant, role in investing by preventing people from capitalizing on lucrative opportunities.

“Industries where investors might be guided by a moral compass, such as pornography or medicinal marijuana, can prove highly lucrative, but many investors steer clear as they are personally ashamed to include them in their portfolios,” said Weisz. “This can be more difficult for an investor to overcome, but [it’s] something to think about when trying to maximize returns.”

If your goal is to improve your portfolio, try not to let feelings of guilt or discomfort guide your decision making.

depression investments

8. Depression

Depression plays a profound role in emotional investing because people tend to remember their failures more than their successes. According to Barclays, depression usually sets in just after an investor’s stock bottoms out and can give rise to loss aversion.

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While depressed investors might feel like they’re protecting their pocketbooks, in reality they are often allowing great opportunities to pass them by. It’s important to remember that, when you play the market, your wins are often bigger than your losses.

Unfortunately, people don’t recall the years when they made 30 percent — just the ones when they lost 20 percent.

Related: The Best Ways to Invest $1,000


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