8 Brands Giving Back for Pride Month 2022

Supporting hands make heart sign and wave in front of a rainbow flag flying on the sidelines of a summer gay pride parade.
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Happy Pride! All throughout the month of June, companies will be walking the walk with a wide range of Pride 2022 offerings and a portion of proceeds going toward organizations that support the LGBTQIA+ community. From apparel to flowers, check out some of the brands giving back to Pride Month 2022.

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Converse

Converse’s seventh annual celebration of Pride will celebrate Found Family — the people met on the journey to Pride who surround us with love, support and acceptance. The Found Family campaign will include a vibrant series of original art, images, film and stories of more than 50 contributors from around the globe to celebrate the dynamic LGBTQIA+ community and will run globally through Pride season. 

The Found Family campaign accompanies Converse’s much anticipated annual Pride collection, available on the Converse website. The footwear and apparel collection includes options for self-expression and inclusivity through customizable styles via Converse By You, the brand’s product personalization platform, and with additional hero styles that will release throughout June.

Through annual grants and with the passion of its employees, Converse supports the transformative work of social and community impact partners year-round. Since 2015, Converse has donated and pledged more than $1.65 million in grants to support LGBTQIA+ organizations. Within the past year, Converse has also doubled its pledged annual grants in support of the community. Partners include It Gets Better Project, BAGLY, Out MetroWest, The Ali Forney Center, COC Nederland, The Theater Offensive, Skate Like a Girl’s Skateboarding Inclusivity Cooperative and Las Fotos Project.

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Swoveralls

Swoveralls is releasing new limited-edition Rainbow Stripe Tie-Dye Swoveralls in partnership with The Phluid Project. 

The Rainbow Stripe Tie-Dye Swoveralls are a genderless, glorious combination of sweatpants and overalls into one incredibly comfy masterpiece. Ten percent of proceeds from each pair sold will be donated to support the most at-risk of the LGBTQIA+ community, trans-led organizations and homeless queer youth at a global and grassroots level.

Bath & Body Works

Bath & Body Works is celebrating Pride Month with a Love is Love collection of body creams, shower gels, candles and more fragrance products. 

Bath & Body Works is making a $150,000 donation to the It Gets Better Project, supporting their mission to uplift, empower and connect LGBTQ+ youth across the globe.

Alexander Daas

Rainbow-tinted aviators? Yes please! The luxury, independent eyewear brand is donating 20% of all June sales from their Nina Chantele X Alexander Daas Chi-to-LA Rainbow-tinted Aviator to the The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning youths. 

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The brand’s Nina Chantele X Alexander Daas Chi-to-LA Rainbow-tinted Aviator was created in partnership with Emmy-nominated radio personality Nina Chantele and celebrates pride with a myriad of vibrant colors and unique, unisex custom lens. 

Sanuk

Sanuk, the footwear brand, just launched their second all-gender footwear collection in partnership with Pacific Pride Foundation. 

To support the LGBTQ+ community and to commit to creating safe and happy places for all, Sanuk is donating $10,000 to Pacific Pride Foundation in June in honor of Pride Month. An additional $3 donation per pair will go towards Pacific Pride Foundation’s educational programs, counseling services, LGBTQ+ competency training, community events, advocacy efforts and more. 

Black Baccara

Kalliope Amorphous is the founder of and artist behind Black Baccara, a multiracial-owned, woman-owned, LGBTQ-owned indie perfume house specializing in gender-free fragrances. 

Each year, Amorphous launches a special fragrance to give back to the community during Pride Month. This year’s fragrance is Love Is Love which will be giving 50% of all proceeds to New Alternatives, an organization that helps support homeless LGBTQ+ youth in New York City.

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VENVS

VENVS, an LGBTQ+-owned, all-inclusive jewelry brand specializing in engagement and fine jewelry, is excited to debut The Pride and The Joy rings in celebration of this year’s Pride month. 

Composed of multicolored sapphires arranged to evoke the LGBTQ+ pride flag, the rings can be worn individually or stacked for maximum impact. Thinking of proposing to your significant other this June? VENVS has you covered. The Pride ring can be transformed into an engagement ring with the inclusion of one of VENVS’s unique stones. Add The Joy and you have a full engagement ring and wedding band set.

For the month of June, 100% of the profits from the sale of The Joy ring will go to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people.

1-800-Flowers.com

Celebrate Pride with a fabulous arrangement or gift box! 1-800-Flowers has a selection of gifts available in their Pride Collection including Pride roses, rainbow cake pops and cookies in an You Are Awesome Party in a Box. 

1-800-Flowers is also joining forces with GLAAD in 2022. Twenty percent of net proceeds from their Pride Collection will support GLAAD’s work to accelerate acceptance for the LGBTQ+ community.

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About the Author

Heather Taylor is a senior finance writer for GOBankingRates. She is also the head writer and brand mascot enthusiast for PopIcon, Advertising Week’s blog dedicated to brand mascots. She has been published on HelloGiggles, Business Insider, The Story Exchange, Brit + Co, Thrive Global, and more media outlets. 

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