How Many TikTok Followers Do You Need to Quit Your Day Job? New Calculator Tells You

Mandatory Credit: Photo by Mateusz Slodkowski/SOPA Images/Shutterstock (11752883o)In this photo illustration, a TikTok logo seen displayed on a smartphone with a pen, key, book and headsets in the background.
Mateusz Slodkowski/SOPA Images/Shutterstock / Mateusz Slodkowski/SOPA Images/Shutterstock

The 21st century American Dream is all about influence – specifically, becoming a big enough social media influencer or creator to quit your day job and devote your time to building an audience on TikTok or some other platform. And plenty of TikTok creators have become officially rich, thanks to their followings. But how many followers would you need to earn enough money to walk away from your job?

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A new calculator from music licensing platform lets you do the math instantly. As reported by Vice on Friday, the so-called “social income calculator” lets users determine how many followers, views and sponsorship deals they would need to earn enough income to become full-time influencers and still pay their bills.

For example, the website notes that to earn the average full-time U.S. salary of $34,103 per year, you would need the following:

  • TikTok: A minimum of 10,000 subscribers and 93.2 million yearly views
  • YouTube: A minimum of 1,000 subscribers and 8.2 million yearly views
  • Instagram: A minimum of 5,000 followers and 105 sponsored posts a year
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Are you looking to hit six figures and earn $100,000 a year? Then you’ll need to raise your yearly TikTok views to 270.3 million, your yearly YouTube views to 23.9 million, and your yearly sponsored posts on Instagram to 308. gathered various industry estimates to help users figure out how much money they would need to earn their desired incomes. Much of it is based on data built around ad rates and influencer revenue.

As Vice reported, Influencer Marketing Hub’s YouTube Money Calculator can let you know that an average advertiser pays $7.60 for every 1,000 impressions on their ad, but YouTube parent Google keeps 45% of ad revenue. Instagram pays $250 to $350 per post for a minimum of 5,000 followers, but bigger accounts can earn more than $4,000 per sponsored post.

TikTok also offers a calculator that provides estimates of the amount earned from videos, using a sliding scale for the number of followers and likes. Vice noted that for an account with 10,000 followers and 59,000 total likes, a TikTok creator can earn up to $22 to $32 per post, depending on the engagement level.

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Make Your Money Work Better for You

To join the TikTok Creators Fund, you must be over 18 years old, have more than 10,000 followers, and have registered more than 10,000 views in the last 30 days. You must also publish original content according to TikTok’s community standards.

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About the Author

Vance Cariaga is a London-based writer, editor and journalist who previously held staff positions at Investor’s Business Daily, The Charlotte Business Journal and The Charlotte Observer. His work also appeared in Charlotte Magazine, Street & Smith’s Sports Business Journal and Business North Carolina magazine. He holds a B.A. in English from Appalachian State University and studied journalism at the University of South Carolina. His reporting earned awards from the North Carolina Press Association, the Green Eyeshade Awards and AlterNet. In addition to journalism, he has worked in banking, accounting and restaurant management. A native of North Carolina who also writes fiction, Vance’s short story, “Saint Christopher,” placed second in the 2019 Writer’s Digest Short Short Story Competition. Two of his short stories appear in With One Eye on the Cows, an anthology published by Ad Hoc Fiction in 2019. His debut novel, Voodoo Hideaway, was published in 2021 by Atmosphere Press.
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