6 Crossovers That Will Have Massive Price Drops in Winter 2025

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If you’ve been waiting for car prices to drop before buying, you’re not wrong to think patience might finally pay off. After two years of inflated sticker prices and inventory shortages, dealerships are flooded with new models and older stock. That’s exactly why prices on many mainstream crossovers are expected to tumble this winter.

Data from Kelley Blue Book shows dealer inventories reached their highest levels since 2019, forcing manufacturers to offer deeper incentives. And with new electric options rolling in, gas-powered models are losing some of their shine. So, if you’re eyeing reliability, fuel economy or resale value, these six crossovers are the ones to watch.

Hyundai Venue

Let’s start small. The Hyundai Venue might not be flashy, but it’s pegged for some of the sharpest price drops this winter.

According to Car and Driver, the Venue’s affordability and features make it attractive, yet oversupply has pushed dealerships to move them fast. Dealers are already offering up to $2,000 in purchase incentives, especially on leftover 2025 trims. 

Edmunds data also shows increasing discounts on subcompact SUVs as inventories peak. Despite its small engine, the Venue’s excellent fuel efficiency and city-friendly size still make it a sensible choice for budget buyers. This winter, keep an eye out for promotional financing or cashback offers that could bring the starting price well below the usual $20,000 mark.

Ford Escape

The Ford Escape is quietly becoming one of the best winter deals in its class. Automakers like Ford are offering larger incentives to clear older inventory as hybrid competition intensifies. Reports from Kelley Blue Book suggest discounts in the 8% to 12% range through year-end.

With 2026 versions around the corner, dealerships are under pressure to sell current models, meaning more room to negotiate. The Escape’s hybrid trims — once commanding premium prices, will feel some of the biggest markdowns.

Edmunds lists the Escape among compact SUVs worth watching for holiday discounts. Between factory rebates, strong fuel economy and bundled low-interest financing, the Escape is poised to be a buyer’s sweet spot this winter.

Chevrolet Equinox

The Chevrolet Equinox is another volume seller feeling pricing pressure, and that’s good news for shoppers. Car and Driver notes that with the 2026 redesign expected soon, current models will come with heavy markdowns. Fleet sales and overproduction added to used inventory levels, which helps drive down retail pricing. 

Kelley Blue Book data shows discounts between $2,000 and $3,000 on remaining 2025 stock, especially on LT and RS trims. While it may not top the performance charts, the Equinox’s roomy interior and straightforward tech make it appealing. Expect end-of-year clearance deals on both gas and hybrid models as automakers reset pricing before spring incentives roll out.

Toyota RAV4 

The Toyota RAV4 might surprise some buyers by showing up on a discount list; it’s usually one of the most stable SUVs in resale value. However, Edmunds reports that hybrid inventories have risen sharply as buyers shift attention toward newer electric SUVs. That means more competitive pricing on 2025 models, both hybrid and gas variants. 

Kelley Blue Book data shows rebates nearing $2,500 in some markets. The RAV4’s reputation for reliability still stands, but dealers are offering more incentives, especially on all-wheel-drive trims, to clear excess stock. So, if you’ve been waiting for this crowd favorite to drop below MSRP, winter might finally bring that rare opportunity to the table.

Subaru Crosstrek

Subaru owners swear by the Crosstrek for winter driving — and for good reason. Its all-wheel-drive system gives it an edge in snow, but pricing fatigue among buyers is forcing adjustments. U.S. News Cars calls it one of the safest and most capable small SUVs for tricky weather conditions.

Still, Car and Driver predicts markdowns as newer trims arrive with only modest changes. Expect $1,500 to $2,000 in dealer incentives across northern regions by late December. Beyond that, loyalty programs could sweeten deals further. For buyers who want adventure and practicality, this winter is an ideal time to take advantage of Subaru’s limited seasonal discounts.

Kia Sportage

The Kia Sportage stands out for combining value and tech, but recent hybrid overproduction means good things for bargain hunters. Kelley Blue Book notes that hybrid and plug-in hybrids now sit longer on lots, driving higher discounts this winter.

According to Car and Driver, strong build quality keeps it competitive, but retail pricing pressure will rise as Kia preps the next model year. Expect $2,000 to $3,500 discounts on certain trims and possibly additional cashback on leftover inventory. Buyers wanting modern design and generous warranties will find real value as Sportage prices dip across regions. 

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