7 Japanese Cars That Will Have Massive Price Increases in November 2024
Written by
David Nadelle
Edited by
Rebekah Evans
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The best car for an individual depends on their specific needs, preferences and budget. While it’s commonly thought that U.S. automakers produce better large, powerful trucks and SUVs with ample interior space, Japanese brands excel in affordability, fuel-economy and reliability.
According to CarGurus’ latest U.S. Consumer Insights Report, vehicle reliability and costs have become increasingly important to consumers, making Japanese car brand discounts rare in November due to their vehicles being in high demand and having strong resale value because of their dedication to quality and dependability.
That’s not to say that deals can’t be found if you look for them. For example, according to Consumer Reports’ (CR) recent analysis of CarEdge data, the Subaru Solterra electric SUV has an average savings of $6,218 off MSRP (14%), making it the most discounted car of all 2024 models.
However, discounts this deep on Japanese cars are rare. If you’re actively looking on dealer lots and websites for a new vehicle, don’t be surprised if you find these seven Japanese cars at a premium in November.
Honda Civic Hybrid
According to Cars.com, Honda anticipates the hybrid version of its popular Civic to make up around 40% of the 2025 model’s sales. However, aside from locally-driven incentives, don’t expect new Civics to be on discount until the new year, as dealerships focus their attention on ridding their lots of 2024 models. This means you’ll be paying close to $25,345 for a brand new Civic sedan, $28,545 for the Civic Sport hatchback and $31,045 and $34,045 for the Sport Hybrid and Sport Touring Hybrid, respectively.
Toyota GR86
Heavily dominated by Audis and Kias, CR’s list of vehicles that are selling for well above sticker price includes Toyota’s GR86, the company’s “2 plus 2” sports car jointly developed with Subaru (along with that brand’s BRZ). Using TrueCar data, the site warned buyers that they’d be paying an average of $1,766 over MSRP for a 2024 GR86, raising the transaction price to $33,666. There are no company-wide incentives for Toyota’s on this month, according to Kelley Blue Book (KBB).
Subaru Forester
Perhaps not as reliable as Toyota or Honda, Subaru makes models that are built to last. The brand has a strong reputation which drives demand and allows dealerships to hold firm on prices. As mentioned above, the Solterra is one of the best car deals you will find in November, but the same can’t be said about other Subarus. According to CR, the Forester is most popular new car researched by shoppers on the site, and new popular models frequently hold their sticker price more than those dealers are having trouble shifting. The redesigned 2025 Forester is 9% more expensive than the 2024 model, according to CarEdge.
Acura TLX
Most companies have loyalty buying discounts and special incentives for members of the military and education workers. With the exception of modest-to-great APR deals and cash back on some Acuras — the 2025 Integra (3.9% for 24 to 60 months with a $750 total cash conditional offer) and the 2024 ZDX (0.9% for 24 to 72 months with a $4,000 total cash conditional offer), for example — those looking at 2024 to 2025 TLX sedans will have to qualify for Acura’s Military Appreciation Offer program to get a deal this month.
Lexus RX
Typically, Japanese brands are known for their longevity, which help them maintain high resale values and enable dealerships to avoid offering discounts. According to KBB, Lexus is the best luxury brand for resale value and the RX one of its best-selling models. However, with the exception of select trims, deals will be hard to come by on any Lexus in November.
Toyota Prius
Always near the top of reliability and customer satisfaction lists, you would have to be a most discerning auto enthusiast to find much to fault with the Prius. Counted upon for its reliability and fuel economy, the Prius has added unexpected power and style to the model over the years, making reports of a 7% markup over MSRP not all that surprising, as reported by Forbes.
Nissan Versa
You shouldn’t have a difficult time finding lease, financing or cash back deals on other Nissan models in November, however, you’ll be paying more for the brand’s most affordable car. With Mitsubishi discontinuing the Mirage after the 2024 year, the Versa subcompact is the cheapest car in the U.S. and the only car that will sell for under $20,000 in 2025. However, Nissan has upped its price across its four trims by $500 to $640, attributing the price hikes to the addition of LED headlights, according to MotorTrend.
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