4 Luxury SUVs That Will Actually Get Cheaper for 2026
Written by
J. Arky
Edited by
Zuri Anderson
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Want to ride in the lap of luxury without having to pay for it? In 2026, you might be able to do just that, especially if you have your hopes set on buying a sports utility vehicle (SUV).
That’s because a few high-end SUVs will go down in price at the start of the new year, making them great rides and even better buys. Here are four luxury SUVs that will actually get cheaper in 2026.
Cadillac Lyriq
“Currently, the Lyriq’s MSRP is $58,590, but it is expected to drop prices by $2,000 to $3,000 due to competitors with models offering better range, more features and lower prices,” shared Joe Giranda, the director of sales and marketing for CFR Classic.
That’s because Cadillac upped production of the Lyriq model while simultaneously the demand of first-wave buyers has spiked, meaning that you could get a great deal in the second round of interested customers in 2026.
BMW iX
According to Giranda, as inventories grow and demand for electrified luxurious SUVs decreases, substantial dealer-level discounts should become available for the iX.
The iX is, in Giranda’s opinion, “expected to experience a price drop of up to $8,000 from its MSRP of $88,425, especially with the introduction of newer models with updated technology. To alleviate their excess inventory, dealers will most likely offer aggressive discounts.”
Mercedes-Benz EQ Series
Like the iX, these Mercedes-Benz EQ models are valued based on the battery density and range, particularly when it comes to the EQE and EQC.
“As newer models come out that provide better range for reduced pricing, these older luxury EVs will need to lower their prices,” explained Daniel Vasilevski, the owner of ProElectrical, who forecasted a price drop of at least $8,000 to $12,000 on these specific 2024, 2025 models by 2026 as the electrical components becoming cheaper to produce.
Giranda also foresees that the EQE, which currently has a starting MSRP of $77,900, is expected to have discounts in the range of $5,000 to $8,000.
“This possible price drop is likely to be caused by high lease returns, overproduction, weak consumer interest, and competition from new EVs,” added Giranda.
Audi Q8 e-tron
“This model may soon drop by $6,000 to $10,000 due to an upcoming redesign and efforts to clear pre-existing inventory. Stiff competition in the electric SUV sector aggravates the situation,” Giranda pointed out.
This aligns with Vasilevski’s projection that the biggest price drops in 2026 will hit first-generation luxury electric vehicles, with the Q8 e-tron being one of the prime examples because it had extremely high battery costs amongst other hefty expenses.
“So, it is likely that their MSRP prices will drop significantly, perhaps by 10% to 15% to compete with new platforms,” Vasilevski went on to say.
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