Here’s the Most Popular Car Brand Among Gen X in Each State

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A fair price. A touch of luxury. And more often than other brands, a Chevrolet. They’re all items that car buyers from Generation X tend to hone in on, according to recent studies.

“Generation X’s vehicle selections reflect a blend of luxury, adventure and reliability,” said John Martell, Carvana’s associate director for category planning and analytics. “These choices indicate a desire for vehicles that offer both style and functionality.”

According to the latest rankings from Insurify, Chevrolet ranks first in ownership among Gen X, the demographic group born between 1965 and 1980. Chevys are also the most popular brand in 28 U.S. states, well ahead of Ford (10), Toyota (6), Honda (3), Nissan (2) and Subaru (1). Insurify’s full list is included below.

Insurify’s rankings of the most popular makes among Gen X include the Chevy Silverado in the No. 5 spot. The Ford F-Series pickup leads the way, followed by the Toyota Camry and the Honda Accord.

Additional data from Cars.com points to Gen Xers and baby boomers being more worried about getting a fair deal than younger groups like millennials and Gen Z, who tend to list finding the right car for their needs as a higher priority. 

Gen X car buyers also tend to emphasize brand loyalty. In a study released earlier this year by Cox Automotive, 21% of Gen X buyers listed brand as the top reason for their vehicle selection. That matches millennials for the highest total among generations. 

Explore the most popular brands among Gen X in each state below.

Alabama

• Chevrolet

Alaska

• Ford

Arizona

• Chevrolet

Arkansas

• Chevrolet

California

• Toyota

Colorado

• Ford

Connecticut

• Honda

Delaware

• Chevrolet

Florida

• Toyota

Georgia

• Chevrolet

Hawaii

• Toyota

Idaho

• Chevrolet

Illinois

• Chevrolet

Indiana

• Chevrolet

Iowa

• Chevrolet

Kansas

• Ford

Kentucky

• Chevrolet

Louisiana

• Chevrolet

Maine

• Ford

Maryland

• Toyota

Massachusetts

• Toyota

Michigan

• Chevrolet

Minnesota

• Chevrolet

Mississippi

• Chevrolet

Missouri

• Chevrolet

Montana

• Chevrolet

Nebraska

• Chevrolet

Nevada

• Nissan

New Hampshire

• Nissan

New Jersey

• Honda

New Mexico

• Chevrolet

New York

• Honda

North Carolina

• Ford

North Dakota

• Ford

Ohio

• Chevrolet

Oklahoma

• Chevrolet

Oregon

• Ford

Pennsylvania

• Chevrolet

Rhode Island

• Toyota

South Carolina

• Chevrolet

South Dakota

• Chevrolet

Tennessee

• Chevrolet

Texas

• Chevrolet

Utah

• Chevrolet

Vermont

• Subaru

Virginia

• Ford

Washington

• Ford

West Virginia

• Chevrolet

Wisconsin

• Chevrolet

Wyoming

• Ford

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