3 Reliable European Cars That Will Have Massive Price Drops Ahead of Spring 2026
Written by
Sean Bryant
Edited by
Rebekah Evans
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Many European car makers are planning to cut prices ahead of spring to combat competition from Chinese automakers, new electric vehicle legislation and subsiding demand.
This means potential savings if you’re in the market for a reliable car this year. Here are three European cars that will have massive price drops.
Also here are the least reliable European cars to stay away from.
Mercedes-Benz S-Class
- Current starting price: $119,500
In mid-2024, Mercedes cut the production of the S-Class due to falling demand. In the first half of 2025, Mercedes had a 6% drop in total sales and a 19% drop in EVs. These factors combined make it no surprise that the Mercedes-Benz S-Class is expected to have massive price drops before this spring.
“As a luxury car, you can expect the S-Class to experience higher than average depreciation, but it’s even more significant than what is typical for the luxury sector,” said Melanie Musson, auto industry expert with AutoInsurance.org. “When a car depreciates quickly, people are less likely to purchase it, leading to lower prices.”
Land Rover Range Rover
- Current starting price: $133,300
Range Rovers have been plummeting in value over the past three years. High maintenance expenses, a cooling luxury vehicle market, tariffs (per the Guardian) and publicized theft issues have all contributed to Range Rover’s declining market share. To curb these impacts, Land Rover Range Rovers are expected to have a price drop.
“Many have considered the Range Rover overpriced for years, but it has remained popular,” Musson said. “Over the past year, fewer people have been buying them, depreciation has been significant and inventory has been building up. So, you can expect some incentives as dealers try to keep inventory moving.”
Volvo XC60
- Current starting price: $51,095
As reported by Automotive News, Volvo’s fourth quarter profits dropped 68% due to tariffs and currency impacts. Couple this with weak demand and the removal of European EV incentives and Volvo is putting price cuts for Volvo XC60 in place to revive its sales.
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