The 4 Worst-Selling Cars of 2025 — and Why Buyers Steered Clear
Written by
Gabrielle Olya
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Jenna Klaverweiden
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With so many new models hitting the U.S. market, car buyers have become far more selective, skipping vehicles that miss the mark on price, performance or value. Recent sales data from CarEdge highlights the slowest-selling cars of 2025, revealing which models consumers avoided.
These are the four worst-selling cars of 2025, as reported by USA Today, plus expert insights into why consumers didn’t want to buy them.
Also see the 10 best reliable cars for 2026.
Jeep Grand Wagoneer: High Price, Weak Demand
- Starting price: $63,200 for 2026 model year
“The Jeep Grand Wagoneer is just really expensive for what it is,” said Lachlan DeFrancesco, chief of strategy at MCQ Markets, a luxury car investment platform. “Buyers at that price point tend to want brands like Cadillac, Lexus or even Range Rover.”
Overall, the Grand Wagoneer fails to deliver what buyers want.
“It’s huge, not amazing on gas and it isn’t exactly what most people think of when they think ‘Jeep,’ so demand never really matched the supply,” DeFrancesco said.
Subaru Solterra: EV That Couldn’t Compete
- Starting price: $38,495 for 2026 model year
“This car just didn’t really stand out,” DeFrancesco said. “The range was mediocre, charging was slower than other brands and there are just better options out there. When you can get a better EV for similar money, people just skip over it.”
Dodge Charger EV: Missed Its Core Audience
- Starting price: $59,595
“Dodge buyers and enthusiasts want loud, fast, V8 muscle cars — not an electric Charger,” DeFrancesco said. “It just doesn’t connect with that core audience. I also believe the launch price was much higher than anyone expected, so it kind of missed both the traditional muscle crowd and the mainstream EV buyer.”
Volkswagen ID.4: Overlooked in a Crowded Market
- Starting price: $45,095 for 2026 model year
“As we transition from ICE engines to hybrids to EVs, the EV space is getting very crowded,” DeFrancesco said. “The ID.4 didn’t really shine in any particular areas, especially when you compare it to rivals with longer range, better software or stronger brand pull.”
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