Elon Musk’s Grand Plan for Twitter Revenue and Users Revealed
Written by
Yaël Bizouati-Kennedy
Edited by
Cory Dudak
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Much has been speculated about Elon Musk’s potential plans for Twitter. Following his $44 billion bid for the social media platform, after securing more than $7 billion in equity from some of his friends, and revealing that he will most certainly become temporary CEO, there are now some glimpses of his grand vision.
According to a pitch deck to investors obtained by the New York Times, Musk — the richest man on the planet — said he intends to quintuple Twitter’s revenue to $26.4 billion by 2028, up from $5 billion last year. In addition, the New York Times reported that Musk intends to cut Twitter’s reliance on advertising to 45% of revenue.
“In 2028, advertising would generate $12 billion in revenue and subscriptions nearly $10 billion, according to the document. Other revenue would come from businesses such as data licensing,” the New York Times reported.
He also intends to grow the number of users to 931 million in 2028, from 217 million at the end of last year, with most of the growth stemming from Twitter’s ad-supported business, including Twitter Blue.
The pitch deck also outlined a new product, called X. “The document did not detail what X Subscribers was, but Mr. Musk has hinted at introducing an ad-free experience on Twitter,” according to the New York Times.
Finally, Musk said he wants to hire 3,600 employees. “By 2025, Mr. Musk anticipates Twitter will have 11,072 employees, according to the document. That would be up from around 7,500 today,” the New York Times noted.
In a series of tweets on May 6, Musk also outlined a part of his vision for the platform, saying that, “if Twitter acquisition completes, the company will be super focused on hardcore software engineering, design, infosec & server hardware.”
He subsequently added, “I strongly believe that all managers in a technical area must be technically excellent. Managers in software must write great software or it’s like being a cavalry captain who can’t ride a horse!”
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Finally, he tweeted, “Also, work ethic expectations would be extreme, but much less than I demand of myself.”
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