7 Golden Investing Rules That You Should Know

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Some people think that investing is about luck, and to some degree, it is. After all, you’re putting your money into a company and expecting it to increase in value over time, with no way to know what the future holds for that company, the industry or even the economy in general. High risk, but high rewards…potentially. 

Though there are no guarantees, investing is one of the most powerful ways to build wealth, even with its complexities. However, there are ways to improve your luck with timing and strategy to increase your chances for success. Here are seven golden rules of investing that you should know.

Start Early and Be Consistent 

It doesn’t matter if you start small, as long as you start early and keep investing. The magic of compound interest will give you the greatest returns, even as the market goes up and down. That said, you can’t start any sooner than today, so don’t beat yourself up for not starting earlier. Start now and invest a small amount every month. As your income rises with your career, increase the amount you invest, but start with what money you can afford right now.

Only Invest What You Can Afford To Lose

No one invests to lose money, of course, but it does happen, so one of the biggest golden rules of investing is knowing your risk tolerance. There are no guarantees in the stock market, so make sure that losing your investment won’t negatively impact your ability to cover your regular monthly expenses.

Once you assess the level of risk you’re willing to accept in exchange for potential returns, set aside some money each month to add to your investment account. You should view this as a regular monthly expense, like your mortgage or utility bills. Make it a line item in your budget.

Buy What You Know and Invest Long-Term

Legendary investor Warren Buffett adheres to this rule, and it’s hard to argue with his success. When you invest in a company, you become an owner, so it’s important to think like an owner. To do this, you need to understand what the company does, who its customer base is and what other companies it competes with. If you can’t understand the offering or the industry, find another company to invest in.

Sure, it can be tempting to jump in and out of the market based on short-term trends, but the real returns are often seen over the long term, which typically works out better if you understand what your investment should do over time. This way, you can ride out market fluctuations, benefit from compound growth and avoid making investing mistakes.

Your own experience is also a good place to find investment recommendations. If there is a product or service that you use because it is the best in the business, why not invest in the company that provides it?

Diversify Your Portfolio

Investing everything in a single sector or even in a single company is incredibly risky. Think of it like putting all of your nest eggs in one basket. Including investments from various sectors as well as various asset allocation classes is the way to go. 

Your portfolio should include small-, medium- and large-cap companies and both growth and value stocks. The weight each of these classes has in your overall portfolio may vary, but you should have a lot of variety. Diversification is not a one-and-done proposition, so stay nimble with your investment plan as time goes on.

Note that diversification involves your entire investment portfolio, so if you hold stock in the company you work for, you’ll want to factor that into the mix as well. In other words, if you work for a tech company and have company stock, that may well be as much tech stock as your portfolio can handle. So don’t forget to account for it when you’re choosing your investments.

Don’t Try To Time the Market

The most successful investors are in it for the long haul. While it’s important to watch your investments closely and buy and sell based on each company’s prospects, timing the market rarely works out.

Those who try to time the market will, theoretically at least, pull their investments out and move to cash when the market declines, and then reinvest when the market begins to move upward again. The risk here is that it can be difficult — if not impossible — to differentiate a market trend from a blip. 

It’s hard to know when a market downturn will continue, so market timers often end up getting out after their positions have already begun to decline, thereby locking in their losses. Knowing when to get back in is equally challenging, and the market timers will often get in on the upside too late, missing out on the biggest gains.

Watch Out for Fees

The last thing you want, after putting in all the work to choose the stocks most likely to provide a positive return, is to watch your gains evaporate because you’re paying fees. The only way to fully avoid fees is to manage your own portfolio in a commission-free online account and avoid per-trade fees. 

Or, you can have someone else manage it and pay them a fee, which is typically a percentage of your account balance. If you do this, you want to ensure that the expertise of the manager produces returns that justify the fee, or that the time saved by not doing it yourself is worth the fee, which can stack up over the years to represent a significant difference in your net worth at retirement.

Be a Contrarian and Regularly Review Your Portfolio

Another of Warren Buffett’s truisms is to “be fearful when others are greedy and be greedy when others are fearful.” Just because you have an investment strategy doesn’t mean it’s set in stone. In fact, not regularly reviewing and rebalancing your portfolio could prohibit you from reaching your financial goals most efficiently.

You need to assess your portfolio regularly to ensure you remain properly diversified. If one sector outperforms all the others, you may find you’re too heavily weighted in that sector. This is fine as long as the sector continues to outperform, but that’s usually not the case. Eventually, that sector will likely pull back, and you’ll be overexposed.

In a bear market, there are buying opportunities if you are observant and patient. Buying when everybody else is selling can be a great money-making strategy.

Karen Doyle contributed to the reporting for this article. 

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