How Influencers Use These Apple Products To Make Millions

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Social media influencers with significant followings can make hundreds of thousands — even millions — of dollars posting on Instagram, TikTok, Pinterest and other social media platforms.

Like any job, in order to do it right, you need the right tools. For influencers, that often means Apple products. Below is what you need to know about how influencers use these Apple products to make millions.

Also here are seven ways to pay less for Apple products.

iPhone

• Price: From $799 for iPhone 16

The iPhone may be the most important tool in the influencer’s toolkit. The iPhone’s camera takes high-quality photos and videos and its editing capabilities ensure that what’s posted is exactly right. The latest iPhone with top-of-the-line features is a must-have for influencers because it enables them to do their job anywhere, anytime. Successful influencers always have their phone at the ready to catch those spur-of-the-moment shots that may just go viral.

iPad

• Price: From $599 for iPad Air

An iPad is a little less portable than an iPhone, but it can still go just about anywhere. And it has some features that phones don’t. Influencers use the new iPad Air specifically for digital planning, replacing a paper planner with a digital version you can easily carry in a pocket or purse. Since a big part of success for a social media influencer is curating and planning posts, having a tool that includes planning features is a win-win. It’s available in two sizes and has an optional keyboard, making the larger size a worthy substitute for a laptop.

MacBook

• Price: From $999 for MacBook Air

A MacBook Air or MacBook Pro gives influencers more horsepower when it comes to things like editing videos and dubbing in sound. Video editing software like iMovie and Adobe Premier Pro can produce professional-quality video quickly and graphic design and editing programs like Canva and Photoshop can make still posts look like works of art.

How Social Media Influencers Make Money

So, how do influencers make their millions with these tools? There are several ways people with large social media followings can make money.

Sponsored posts are posts that are created for brands that pay the influencer to talk about their product or service. Companies will contract with influencers who have a following of people they want to reach. The influencer creates and posts a short video about the company’s product or service and they get paid for it. The amount an influencer earns from a sponsored post depends on the number of followers they have, but it can range from a couple of hundred to several thousand dollars.

Affiliate marketing posts provide income to influencers in the form of commissions. When an influencer posts an affiliate marketing video or reel, they get paid when a viewer clicks on the link in the post and purchases the product. The affiliate marketing payment may be a percentage of the purchase price or a flat dollar amount per item.

Content is another way for social media influencers to make money. Influencers can produce templates, eBooks, courses and other content for followers to download. These items can be created on a MacBook or iPad and downloaded for a fee.

Being a social media influencer may look like it’s all glamour and fun, but it’s also hard work. To amass the kind of following you need to command the big bucks takes time, effort and perseverance. But that commitment, plus the right tools, can set you on the right path for viral social media success.

Editor’s note: Pricing and availability may vary.

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