10 Places the Ultra-Rich Are Vacationing in 2025 — Some May Surprise You
Written by
Gabrielle Olya
Edited by
Molly Sullivan
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The world’s wealthiest are redefining luxury travel in 2025, with preferred destinations that may surprise you. To uncover the most popular hotspots among high-net-worth and ultra-high-net-worth travelers, HotelPlanner analyzed thousands of bookings priced over $1,000 per night.
From iconic cities to unexpected U.S. locales, here’s a look at the top destinations for wealthy travelers in 2025.
1. Paris
- Average high-value booking price: $2,500 to $3,000 per night
2. Park City, Utah
- Average high-value booking price: $2,777 a night
3. New York
- Average high-value booking price: $2,638 a night
4. Big Sur, California
- Average high-value booking price: $2,521 a night
5. Kailua-Kona, Hawaii
- Average high-value booking price: $2,372 a night
6. Tampa, Florida
- Average high-value booking price: $2,233 a night
7. Lake Buena Vista, Florida
- Average high-value booking price: $2,038 a night
8. Surfside, Florida
- Average high-value booking price: $1,960 a night
9. Big Sky, Montana
- Average high-value booking price: $1,937 a night
10. Milan, Italy
- Average high-value booking price: $912 a night
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