Mark Cuban Says Things Like Soup and Toothpaste Have the Best ROI — Here’s Why
Written by
Nicholas Morine
Edited by
Zuri Anderson
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Mark Cuban is known for his business acumen, but that’s not all he’s famous for. The billionaire investor and “Shark Tank” star also has a well-regarded sense of humor, one he exhibited some time ago when discussing financial matters (and his life philosophy in general) with Forbes.
When posed the question of what, exactly, he would do with $100,000 that materialized in his bank account, Cuban kicked off his answer with some solid budgeting advice — knocking off all outstanding debt — before heading into the proverbial weeds with his follow-up.
“Then I try to create as much transactional value as possible from that cash. I look at my annual budgets for everything and anything, and I look to see where I can save the most money on those items,” Cuban began. “Saving 30% to 50% buying in bulk — replenishable items from toothpaste to soup, or whatever I use a lot of — is the best guaranteed return on investment you can get anywhere,” he added.
What to do with the remainder of this inheritance? Why, leave it in the bank, of course. Cuban noted that by having his cash assets close at hand, he could continue to jump on any spend-heavy opportunities that might come his way.
That type of thinking seems timeless, and could appeal to a variety of people from very different walks of life: From preppers to homesteaders, and from coupon-clippers to the perpetually frugal, super-savers of all stripes can identify with the idea of saving hard-earned dollars simply by scoring deep deals on household essentials that simply don’t expire.
Mark Cuban: Still a Fan of Stocking Up on the Essentials To Save Money
It doesn’t appear as if Cuban’s position has changed that much in the intervening years, either. And while his latest soap and toothpaste-centered (not soup and toothpaste this time around) advice wasn’t based on deep discounts — but rather getting around President Donald Trump’s tariffs — it remained on-brand for the billionaire.
“It’s not a bad idea to go to the local Walmart or big box retailer and buy lots of consumables now,” Cuban wrote on Bluesky in April 2025, as Trump’s tariffs began to take hold in earnest.
“From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory,” he added, hinting that retail inventory pull-forward could only protect U.S. consumers for so long before price hikes became reality.
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