15 Bestselling ‘Shark Tank’ Products

Ring Video Doorbell, Shark Tank
©Ring Video Doorbell

“Shark Tank” has won multiple Emmy Awards, stolen the hearts of countless viewers and launched quite a few successful products over its 13-season run. The entrepreneurial reality show will be returning live to The ABC Television Network this Friday, September 23rd for its 14th season. 

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The show’s premise involves a group of contestants that have to convince a group of investors, the titular Sharks, to invest in their projects with hopes of turning them into a profitable business. Through loans, equity or a combination of the two, the Sharks also aim to get a return on their investments, as well as the chance to own a part of the next big thing. Here’s a look at some of the most successful projects that have graced the “Shark Tank” stage.

Ring Doorbells

  • When it appeared on Shark Tank: Season 5
  • Shark deal: Kevin O’Leary
  • Shark net worth: $400 million
  • Sales figures: 1.4 million total units sold, more than the company’s top four competitors combined
  • Details: Jamie Siminoff may have been met with disinterest when he pitched his video doorbell, then called Ringbot. Amazon bought the company — now known simply as Ring — in 2018 for a whopping $1 billion, doubling its revenue in the years since.
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Everlywell

  • When it appeared on Shark Tank: Season 9
  • Shark deal: Lori Greiner
  • Shark net worth: $150 million
  • Sales figures: $300 million
  • Details: When first appearing on “Shark Tank” in 2009, founder Julia Cheeks’ idea of an at-home test kit for almost three dozen different ailments was a sought-after idea. Since the coronavirus pandemic began in 2020, their test kits dramatically increased the company’s value and are currently valued at $2.9 billion. 

Scrub Daddy FlexTexture Sponge

  • When it appeared on Shark Tank: Season 4
  • Shark deal: Lori Greiner 
  • Shark net worth: $150 million
  • Sales figures: $209 million 
  • Details: In addition to being odorless and dishwasher-safe, this sponge made waves thanks to its FlexTexture foam, which means it softens up in warm water, but becomes firm in cold. Grenier called the smiley-faced, multicolored cleaning products one of the best investments she’s made.

Bombas

  • When it appeared on Shark Tank: Season 6
  • Shark deal: Daymond John
  • Shark worth: $350 million
  • Sales figures: Over $225 million
  • Details: A sock designed to be comfortable and breathable, Bombas also boast a blister tab and extra cushioning where your feet need them. For each pair of socks that are purchased, the company donates a pair to a homeless shelter.
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Squatty Potty

  • When it appeared on Shark Tank: Season 6
  • Shark deal: Lori Greiner
  • Shark net worth: $150 million
  • Sales figures: $208 million 
  • Details: Dubbed as “The #1 way to go #2,” the Squatty Potty is a simple plastic stool designed to fit around the average household toilet. By putting less stress on the body, it can help with constipation and other bowel-related issues.

The Original Comfy

  • When it appeared on Shark Tank: Season 9
  • Shark deal: Barbara Corcoran 
  • Shark net worth: $100 million
  • Sales figures: $208 million
  • Details: An oversized hoodie/blanket hybrid, the founders went to the Sharks with no sales or units produced. They’re now one of the most profitable companies to have appeared on the reality show. 

Kitu Super Coffee 

  • When it appeared on Shark Tank: Season 9
  • Shark deal: None 
  • Shark net worth: N/A
  • Sales figures: $200 million
  • Details: Started by brothers Jordan, Jake, and Jim DeCicco, the idea was to create an alternative to sugar-heavy sports drinks. What resulted is Kitu, an organic coffee drink with lactose-free proteins and fat from coconut oil. No deal was struck on “Shark Tank,” but they later got involved with Alex Rodriguez after their appearance.  

Simply Fit Board

  • When it appeared on Shark Tank: Season 7
  • Shark deal: Lori Greiner
  • Shark net worth: $150 million
  • Sales figures: $177 million
  • Details: An exercise board designed to help strengthen the core, it was already a success with $1 million in sales before it went before the Sharks. Today, the product is carried in more than 50,000 retail stores in the U.S., Europe, and beyond. 
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Kodiak Cakes

  • When it appeared on Shark Tank: Season 5
  • Shark deal: None
  • Shark net worth: N/A
  • Sales figures: $160 million
  • Details: An alternative to mainstream pancake mixes like Bisquick, Kodiak Cakes founder Joel Clark aimed for the more carb-conscious shoppers with his more protein-heavy recipe. Despite not striking a deal with a shark, his product is the 4th-most popular on shelves today. 

Tipsy Elves

  • When it appeared on Shark Tank: Season 5
  • Shark deal: Robert Herjavec
  • Shark net worth: $200 million
  • Sales figures: $117 million
  • Details: Tipsy Elves makes festive sweaters, ski gear and costumes with a wild, offbeat twist. They were even worn by Jamaica’s bobsled team at the 2018 Winter Olympics.

Cousin’s Maine Lobster

  • When it appeared on Shark Tank: Season 9
  • Shark deal: Barbara Corcoran
  • Shark net worth: $100 million
  • Sales figures: $67 million
  • Details: A Los Angeles-based food truck driven by the notion of providing fresh Maine lobsters to people coast-to-coast, it’s since expanded into 24-hour overnight delivery of fresh or cooked lobster. They’ve also branched out into other seafood-related fares, like oysters and clam chowder. 

The Bouqs

  • When it appeared on Shark Tank: Season 5
  • Shark deal: None 
  • Shark net worth: N/A
  • Sales figures: More than $100 million
  • Details: A florist that cuts out the middleman, founder John Tabis had already secured $1 million in funding when he appeared before the Sharks. Though he didn’t strike a deal on-air, Robert Herjavec reached out to him after and ended up investing. 

Bala Bangles

  • When it appeared on Shark Tank: Season 11
  • Shark deal: Mark Cuban and Maria Sharapova
  • Shark net worth: $4.4 billion and $180 million, respectively
  • Sales figures: $20 million i
  • Details: Inspired by the ubiquitous ankle weights of the 1980s, co-founders Natalie Holloway and Max Kislevtiz offered an updated, fashionable take. Designed to be worn on the wrists or ankles, Bala Bangles range in weight from one-half to two pounds and offer those without much time or opportunity to help stay fit.

Phone Soap

  • When it appeared on Shark Tank: Season  6
  • Shark deal: Lori Greiner
  • Shark net worth: $150 million
  • Sales figures: $150 million 
  • Details: A device that sanitizes your phone with UV light, Phone Soap saw a huge sales increase as the coronavirus pandemic took hold in March of 2020.

Rocketbook Smart Notebook

  • When it appeared on Shark Tank: Season 8
  • Shark deal: None 
  • Sales figures: $40 million
  • Details: While it failed as shark bait in 2017, the reusable notebook managed to take off after its TV appearance. An alternative to paper, the pad and stylus can export notes taken into any number of cloud drives, and be wiped clean with a damp cloth or a few seconds in the microwave.

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Barri Segal contributed to the reporting for this article.

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