How Much Money Can You Really Make From Social Media?

The basic economics of social media are still forming — in the grand scheme, it’s still a young industry. But as fast as the landscape is shifting, the more some things seem to stay the same: followers are currency, and the right following can be worth a lot of money. More than ever before, cultural influence can be quantified and monetized. The marketing spends of major corporations are gearing more toward niche campaigns that micro-target a specific demographic by using select influencers who speak directly to the people they want to reach.

And that means a generation of social media influencers and celebrities are profiting from their online power. If you can become the brand ambassador for the right products, it can mean tens of thousands of dollars — or even more than $1 million — per paid post. To illustrate just how much you can make with social media, GOBankingRates delved deeper into identifying the best-paid people on Instagram, the favorite social media platform of the largest segment of the industry. Using the 2019 Instagram Rich List from Hopper HQ and the total wealth of each figure, largely sourced from Celebrity Net Worth, you should be able to get a better sense of just how lucrative being a celebrity influencer can be.

So here’s a closer look at the 50 influencers earning the most per post on their Instagram accounts, along with their net worths and their area of influence.

Last updated: March 25, 2020

• Instagram Handle: @joannagaines
• Segment: Influencer
• Followers: 11.9 million
• Price per post: $45,000
• Net worth: $10 million

• Instagram Handle: @angelcandices
• Segment: Fashion
• Followers: 14.2 million
• Price per post: $46,700
• Net worth: $25 million

• Instagram Handle: @tiwasavage
• Segment: Celebrity
• Followers: 10.3 million
• Price per post: $47,200
• Net worth: N/A

• Instagram Handle: @jakepaul
• Segment: Influencer
• Followers: 13.1 million
• Price per post: $49,600
• Net worth: $19 million

• Instagram Handle: @wizkidayo
• Segment: Celebrity
• Followers: 9.9 million
• Price per post: $49,700
• Net worth: $4 million

• Instagram Handle: @funkejenifaakindele
• Segment: Celebrity
• Followers: 10.2 million
• Price per post: $50,500
• Net worth: N/A

• Instagram Handle: @davikah
• Segment: Celebrity
• Followers: 10.6 million
• Price per post: $58,200
• Net worth: N/A

• Instagram Handle: @chiaraferragni
• Segment: Fashion
• Followers: 18.9 million
• Price per post: $58,300
• Net worth: $10 million

• Instagram Handle: @serenawilliams
• Segment: Sports
• Followers: 12.2 million
• Price per post: $60,500
• Net worth: $200 million

• Instagram Handle: @loganpaul
• Segment: Influencer
• Followers: 17.4 million
• Price per post: $65,400
• Net worth: $19 million

• Instagram Handle: @rondarousey
• Segment: Sports
• Followers: 12.9 million
• Price per post: $67,700
• Net worth: $12 million

• Instagram Handle: @pewdiepie
• Segment: Influencer
• Followers: 21 million
• Price per post: $70,800
• Net worth: $40 million

• Instagram Handle: @davidoofficial
• Segment: Celebrity
• Followers: 15.5 million
• Price per post: $74,000
• Net worth: $10 million

• Instagram Handle: @emrata
• Segment: Fashion
• Followers: 25.7 million
• Price per post: $80,700
• Net worth: $6 million

• Instagram Handle: @zachking
• Segment: Influencer
• Followers: 23.1 million
• Price per post: $82,900
• Net worth: N/A

• Instagram Handle: @raditya_dika
• Segment: Celebrity
• Followers: 15.1 million
• Price per post: $83,600
• Net worth: N/A

• Instagram Handle: @bellahadid
• Segment: Fashion
• Followers: 29.2 million
• Price per post: $86,300
• Net worth: $25 million

• Instagram Handle: @sommerray
• Segment: Influencer
• Followers: 24.5 million
• Price per post: $86,600
• Net worth: $8 million

• Instagram Handle: @camerondallas
• Segment: Influencer
• Followers: 21.4 million
• Price per post: $86,600
• Net worth: $4 million

• Instagram Handle: @hudabeauty
• Segment: Beauty, Influencer
• Followers: 42 million
• Price per post: $91,300
• Net worth: $560 million

• Instagram Handle: @floydmayweather
• Segment: Sports
• Followers: 23 million
• Price per post: $124,000
• Net worth: $505 million

• Instagram Handle: @caiocastro
• Segment: Travel
• Followers: 19.2 million
• Price per post: $138,000
• Net worth: N/A

• Instagram Handle: @stephencurry30
• Segment: Sports
• Followers: 29.7 million
• Price per post: $142,000
• Net worth: $130 million

• Instagram Handle: @lelepons
• Segment: Influencer
• Followers: 39.6 million
• Price per post: $144,000
• Net worth: $3 million

• Instagram Handle: @mosalah
• Segment: Sports
• Followers: 37.3 million
• Price per post: $165,000
• Net worth: $70 million

• Instagram Handle: @thenotoriousmma
• Segment: Sports
• Followers: 35.7 million
• Price per post: $169,000
• Net worth: $120 million

• Instagram Handle: @luissuarez9
• Segment: Sports
• Followers: 37.5 million
• Price per post: $184,000
• Net worth: $70 million

• Instagram Handle: @virat.kohli
• Segment: Sports
• Followers: 52 million
• Price per post: $196,000
• Net worth: $50 million

• Instagram Handle: @iamzlatanibrahimovic
• Segment: Sports
• Followers: 41.9 million
• Price per post: $200,000
• Net worth: $190 million

• Instagram Handle: @garethbale11
• Segment: Sports
• Followers: 42.9 million
• Price per post: $218,000
• Net worth: $125 million

• Instagram Handle: @ronaldinho
• Segment: Sports
• Followers: 51.6 million
• Price per post: $256,000
• Net worth: $90 million

• Instagram Handle: @priyankachopra
• Segment: Celebrity
• Followers: 50.9 million
• Price per post: $271,000
• Net worth: $50 million

• Instagram Handle: @kingjames
• Segment: Sports
• Followers: 61.6 million
• Price per post: $272,000
• Net worth: $480 million

• Instagram Handle: @davidbeckham
• Segment: Sports
• Followers: 61.7 million
• Price per post: $357,000
• Net worth: $450 million

• Instagram Handle: @ddlovato
• Segment: Celebrity
• Followers: 78.9 million
• Price per post: $458,000
• Net worth: $40 million

• Instagram Handle: @kevinhart4real
• Segment: Celebrity
• Followers: 87.2 million
• Price per post: $480,000
• Net worth: $200 million

• Instagram Handle: @khloekardashian
• Segment: Celebrity
• Followers: 106 million
• Price per post: $598,000
• Net worth: $50 million

• Instagram Handle: @kendalljenner
• Segment: Celebrity
• Followers: 125 million
• Price per post: $611,000
• Net worth: $45 million

• Instagram Handle: @leomessi
• Segment: Sports
• Followers: 145 million
• Price per post: $648,000
• Net worth: $400 million

• Instagram Handle: @nickiminaj
• Segment: Celebrity
• Followers: 112 million
• Price per post: $651,000
• Net worth: $80 million

• Instagram Handle: @justinbieber
• Segment: Celebrity
• Followers: 130 million
• Price per post: $722,000
• Net worth: $285 million

• Instagram Handle: @neymarjr
• Segment: Celebrity, Sports
• Followers: 135 million
• Price per post: $722,000
• Net worth: $185 million

• Instagram Handle: @taylorswift
• Segment: Celebrity
• Followers: 128 million
• Price per post: $748,000
• Net worth: $400 million

• Instagram Handle: @beyonce
• Segment: Celebrity
• Followers: 143 million
• Price per post: $785,000
• Net worth: $500 million

• Instagram Handle: @therock
• Segment: Celebrity
• Followers: 175 million
• Price per post: $882,000
• Net worth: $320 million

• Instagram Handle: @selenagomez
• Segment: Celebrity
• Followers: 170 million
• Price per post: $886,000
• Net worth: $75 million

• Instagram Handle: @kimkardashian
• Segment: Celebrity
• Followers: 163 million
• Price per post: $910,000
• Net worth: $350 million

• Instagram Handle: @cristiano
• Segment: Celebrity, Sports
• Followers: 208 million
• Price per post: $975,000
• Net worth: $460 million

• Instagram Handle: @arianagrande
• Segment: Celebrity
• Followers: 177 million
• Price per post: $996,000
• Net worth: $100 million

• Instagram Handle: @kyliejenner
• Segment: Celebrity
• Followers: 166 million
• Price per post: $1,266,000
• Net worth: $1 billion

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