Top 8 Richest TikTok Influencers

Mandatory Credit: Photo by Kiichiro Sato/AP/Shutterstock (10976999a)As logo of a smartphone app TikTok on a user post on a smartphone screen in Tokyo.
Kiichiro Sato/AP/Shutterstock / Kiichiro Sato/AP/Shutterstock

As the world becomes more digitally connected and social media continues to sway younger generations, the power of influence has become a job that lucky and talented young people can successfully parlay into millions of dollars. The social media channel TikTok is especially popular and has catapulted many aspiring young entertainers into fame and fortune. Many TikTok influencers make their name through dancing, singing, lip-syncing to music and other kinds of performance.

Many influencers on this list became millionaires before they were legal adults, several dropped out of or postponed college to focus on their careers, and all continue to rake in cash across multiple social media channels through sponsorship deals. Here are 8 of the richest TikTok influencers.

  1. Will Smith
  2. Charli D’Amelio
  3. Addison Rae
  4. Dixie D’Amelio
  5. Kimberly Loaiza
  6. Spencer Polanco Knight
  7. Zach King
  8. Bella Porch

Richest TikTok Influencers

Here is a look at some of the richest TikTok stars and how they make their money.

1. Will Smith

  • Net worth: $300 million
  • Earns $53,741 per post 

Will Smith is better known as an actor than a TikTok influencer, but he wears many hats. Aside from being an actor, rapper, producer and songwriter, Will Smith is a popular TikTok influencer who earns more than $50,000 every time he creates a new post. Today, he has more than 72 million followers and has created 43 videos for the platform. 

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2. Charli D’Amelio

  • Net worth: $20 million
  • Earns $105,770 per post 

The 17-year-old’s star rose on TikTok for the first time in June 2019 due to the competitive dancer’s viral dance videos. She was soon invited to dance with singer Bebe Rexha, who opened for the Jonas Brothers at the Barclays Center in New York that same year. According to Celebrity Net Worth, her net worth is $8 million. Along with selling her own merchandise, she published her first book, “Essentially Charli: The Ultimate Guide to Keeping It Real,” in December 2020. She and her sister, Dixie, star in their own TV show on Hulu.

3. Addison Rae

  • Net worth: $15 million
  • Earns $65,194 per post 

As of December 2021, 20-year-old Addison Rae Easterling has more than 88 million followers on TikTok. She became so successful, with a net worth valued at $8 million according to Celebrity Net Worth, that she quit college to pursue her TikTok career full-time. She became a global spokesperson for American Eagle clothing company and started a weekly Spotify podcast with her mom, Sheri Nicole, called “Mama Knows Best.” She has also appeared in the movie “She’s All That.”

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4. Dixie D’Amelio

  • Net worth: $10 million
  • Earns $42,567 per post

Charli D’Amelio’s older sister, Dixie, age 21, is not far behind in TikTok success. She has 56.6 million followers, according to her TikTok profile, and has inked deals, along with her sister, with the clothing company Hollister and makeup company Morphe. While sister Charli D’Amelio focuses on dancing, Dixie is working on a music career. She released her first single, “Be Happy,” which trended ahead of Kanye West on the day of its release. According to Celebrity Net Worth, she appears with Charli on Hulu’s “The D’Amelio Show,” which helped her achieve a net worth of $6 million.

5. Kimberly Loaiza

  • Net worth: $8 million
  • Earns $47,380 per post 

Kimberly Loaiza is one of the most popular Mexican vloggers on TikTok and YouTube. She’s known for taking a bold approach to vlogging and posting challenge and tutorial videos. Kimberly is also viewed as a fashion diva who has become an icon to countless young ladies worldwide. She has amassed more than 68 million followers on TikTok and 38 million followers on YouTube.

6. Spencer Polanco Knight

  • Net worth: $6 million
  • Earns $40,934 per post

Spencer Polanco Knight is most well-known as a beatboxer, where he got his start in social media fame. Better known to his followers as Spencer X, the beatbox artist was born and raised in Manhattan, New York. With more than 55 million followers, Spencer is one of the most popular stars on TikTok today. He’s also ventured away from solely beatboxing. While he still creates beats for his followers, he also uses random items to make creative and unique sounds, keeping him one step ahead of his competition at all times.   

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7. Zach King

  • Net worth: $3 million
  • Earns $44,225 per post

Thirty-one-year-old Zach King started posting videos on YouTube in 2008 and Vine in 2013. He won the Hewlett-Packard commercial contest in 2010 and YouTube’s NextUp Creators contest in 2013. He’s gone on to compete in the reality show “The Amazing Race” and direct several short films, and he has become wildly famous for his creative magic on TikTok and elsewhere. He’s worth $3 million, according to Celebrity Net Worth. 

8. Bella Poarch

  • Net worth: $2 million
  • Earns $66,829 per post

Bella Poarch is a 24-year-old TikTok sensation who has taken the internet by storm. Her TikTok career took a moon-facing trajectory in late 2020 when a video of her lip-syncing Millie B’s hit song, “M to the B,” went viral. Today, just a couple of short years later, she has more than 92 million followers on the platform and is one of the highest-paid TikTok influencers from a per-post standpoint, raking in nearly $67,000 every time she publishes a new post. She may not be the wealthiest TikTok star today, but considering her channel’s growth and the amount she makes per post, she may climb this list quickly. 

Final Take

The TikTok influencers mentioned in this article are the richest by net worth, and some are the wealthiest TikTok stars by per-post earnings. Nonetheless, there are countless influencers on the platform who earn a meaningful income by doing nothing more than posting short videos. Those who have a creative idea should consider opening a TikTok account of their own. After all, anyone with a great idea can become a TikTok millionaire. 

TikTok Influencers FAQ

The biggest influencers on TikTok have amassed followings in the tens of millions. Whenever something's so popular, it's natural for people to have questions about it. Some of the most common questions about TikTok influencers are answered below.
  • Who is the best TikTok influencer?
    • From a net worth perspective, the best TikTok influencer is Will Smith, but that may not be a fair gauge because most of his $300 million came from his activities as an actor, rapper, producer and songwriter. Next on the list in terms of net worth is Charli D'Amelio, who has earned the brunt of her net worth from producing social media videos.
    • Charli D'Amelio is also the best TikTok influencer by per-post earnings. She earns a whopping $105,770 every time she publishes a new video
  • What do TikTok influencers pay?
    • TikTok Influencers don't pay to publish on the platform, they make money. There is no set pay for being a TikTok influencer. Instead, the amount of money they make depends on multiple factors. The most important being:
      • Monetization Methods. How the influencer decides to monetize videos.
      • Traffic. The number of views the influencer receives on videos.
  • What are influencers on TikTok?
    • TikTok Influencers are video bloggers who have used the TikTok platform successfully. These video producers have the ability to influence the decision-making processes of their fans
  • How do I get in touch with TikTok influencers?
    • There are multiple ways to get in touch with TikTok influencers, but one of the best is to reach out to them on the TikTok platform itself.

Jordan Rosenfeld contributed to the reporting for this article.

Information is accurate as of Oct. 19, 2022.

Editorial Note: This content is not provided by any entity covered in this article. Any opinions, analyses, reviews, ratings or recommendations expressed in this article are those of the author alone and have not been reviewed, approved or otherwise endorsed by any entity named in this article.

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About the Author

Joshua Rodriguez is a personal finance and investing writer with more than 10 years of experience. He is the founder of CNA Finance. His work has been featured on U.S. News & World Report, Money Talks News and several other mainstream outlets. 
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