The Most Expensive Super Bowl Commercials of All Time

At a cost of $5.6 million for a 30-second ad for this year’s game, every Super Bowl commercial is expensive.

Related: How Much Will Advertisers Spend On This Year’s Super Bowl?

But what are the most expensive ads of all time? GOBankingRates created cost estimates for the longest ads from recent years to produce this list of the costliest commercials.

Read on to check out our ranking, and see which of these ads you can remember and which maybe weren’t money well spent.

13. Universal Pictures, Jurassic World Franchise

• Commercial: “Jurassic World: Fallen Kingdom” trailer
• Length: 90 seconds
• Cost: $11.9 million
• Year: 2018
• Super Bowl: LII

The trailer for the fifth movie in the “Jurassic Park” series (the sixth is scheduled for next year) cost almost 7% of the entire movie’s budget of around $180 million, according to Forbes.

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12. Bud Light, Bud Light

• Commercial: Up for Whatever
• Length: 30 seconds/60 seconds
• Cost: $12 million
• Year: 2014
• Super Bowl: XLVIII

This was a two-part commercial detailing what happens to an average guy who accepts a Bud Light and says he’s “up for whatever happens next.” That leads to a crazy night involving a party with twins, table tennis against Arnold Schwarzenegger and more.

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11. Chrysler, Chrysler 200

• Commercial: Imported from Detroit
• Length: 120 seconds
• Cost: $12.4 million
• Year: 2011
• Super Bowl: XLV

With a special appearance by Detroit’s own Eminem, this commercial was a hit for Chrysler and was intended to signal a rebirth of Detroit.

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10. Toyota, Toyota Prius

• Commercial: The Longest Chase
• Length: 90 seconds
• Cost: $14.4 million
• Year: 2016
• Super Bowl: L

“How hard can it be to catch a Prius?” That’s the concept behind a commercial showing off the 2016 Prius as a group of bank robbers try to escape pursuing police.

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9. Amazon, Echo

• Commercial: Alexa Loses Her Voice
• Length: 90 seconds
• Cost: $14.9 million
• Year: 2018
• Super Bowl: LII

When Amazon’s digital assistant, Alexa, loses her voice, the company goes to its backup plan of using celebrity voices such as Cardi B, Anthony Hopkins and Rebel Wilson.

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8. Samsung, Galaxy S III

• Commercial: The Next Big Thing (is Already Here)
• Length: 120 seconds
• Cost: $15.2 million
• Year: 2013
• Super Bowl: XLVII

The whole concept of the ad is a pitch meeting, where Seth Rogen and Paul Rudd try to come up with ideas for the “next big thing” for Samsung.

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6. (tie) Kia, Kia Telluride

• Commercial: Give It Everything
• Length: 90 seconds
• Cost: $15.6 million
• Year: 2019
• Super Bowl: LIII

Introducing a new “great unknown” in the Telluride, the ad celebrates the great unknowns of the town of West Point, Georgia, where the car is manufactured. With no special effects, this ad didn’t come across as one of the most expensive of all time.

Read: The Cost of Super Bowl Commercials Over the Years

6. (tie) Amazon, Alexa

• Commercial: Not Everything Makes the Cut
• Length: 90 seconds
• Cost: $15.6 million
• Year: 2019
• Super Bowl: LIII

Sure, Amazon’s Alexa digital assistant is an amazing product, but this ad points out not everything Amazon comes up with is a hit.

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5. Chrysler, Chrysler

• Commercial: America’s Import
• Length: 120 seconds
• Cost: $16 million
• Year: 2014
• Super Bowl: XLVIII

In another ad that takes up an entire commercial block, Bob Dylan highlights how Chrysler is American-made.

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3. (tie) Ford, Ford Ride-Sharing

• Commercial: Go Further
• Length: 90 seconds
• Cost: $16.2 million
• Year: 2017
• Super Bowl: LI

Rather than highlighting an individual car model, Ford focused this commercial on ways it’s breaking ground, from ride-sharing to electric vehicles.

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3. (tie) 84 Lumber, 84 Lumber

• Commercial: The Journey Begins
• Length: 90 seconds
• Cost: $16.2 million
• Year: 2017
• Super Bowl: LI

The pro-immigration ad told the story of a mother and daughter’s journey to the United States.

Read: The 10 Lowest-Paid Players in This Year’s Super Bowl

1. (tie) Google, Google Assistant

• Commercial: Loretta
• Length: 90 seconds
• Cost: $16.8 million
• Year: 2020
• Super Bowl: LIV

This tear-jerker showed an elderly man using Google Assistant to assemble memories of his late wife.

Find Out: The 10 Highest-Paid Players in This Year’s Super Bowl

1. (tie) Amazon, Alexa

• Commercial: Before Alexa
• Length: 90 seconds
• Cost: $16.8 million
• Year: 2020
• Super Bowl: LIV

This commercial sought to answer the question of what people did before Alexa was invented.

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Photo Disclaimer: Please note photos are for representational purposes only.

Methodology: GOBankingRates began by referencing ESPN’s roundup of the five most expensive Super Bowl commercials ever. Then, to update and expand the list, GOBankingRates analyzed CNBC’s compilation of every 2020 Super Bowl commercial, Adweek’s 2019 Super Bowl ad tracker, the Chicago Tribune’s 2019 Super Bowl ad rankings, and Ad Age’s complete ad charts for 2018, 2017 and 2016 Super Bowls, as well as a feature by Variety on the phasing out of two-minute long Super Bowl ads to identify the longest Super Bowl ads to run in recent years. Then, using SuperBowl-Ads.com’s breakdown of the average cost of a 30-second ad spot by year, GOBankingRates created cost estimates for each of the longest ads from recent years. For each featured ad, GOBankingRates provided (1) the company running it, (2) the company being advertised, (3) the ad title, (4) the runtime, (5) the estimated cost to run the ad, (6) the year the ad ran, and (7) the Super Bowl during which the ad ran. All information was collected on and up to date as of Jan. 21, 2021.