Advertiser Disclosure
GOBankingRates works with many financial advertisers to showcase their products and services to our audiences. These brands compensate us to advertise their products in ads across our site. This compensation may impact how and where products appear on this site. We are not a comparison-tool and these offers do not represent all available deposit, investment, loan or credit products.
6 Most Undervalued SUVs, According to Expert Doug DeMuro



Commitment to Our Readers
GOBankingRates' editorial team is committed to bringing you unbiased reviews and information. We use data-driven methodologies to evaluate financial products and services - our reviews and ratings are not influenced by advertisers. You can read more about our editorial guidelines and our products and services review methodology.
20 YearsHelping You Live Richer
Reviewed by Experts
Trusted by Millions of Readers
In today’s SUV heavy market, finding a solid off-roader at a reasonable price can feel like searching for a needle in a haystack. But if you know where to look, there are still plenty of SUVs on the market that offer both capability and value.
In a recent video, automotive expert and author Doug DeMuro shared six models he believes deliver a driving experience far exceeding their current market value. Also check out which cars to stay away from buying.
Honda Element
While the Element isn’t a true off-roader, DeMuro considers it a “soft-roader,” meaning it can reasonably handle light trails and off-pavement excursions. Prices for a decent model range from $7,000 to $10,000, with low-mileage models available for $12,000 to $15,000.
Why it’s undervalued: The Element’s quirky design may have deterred some buyers, but that’s also why you can find a deal. Despite its funky looks, the Element is mechanically solid and versatile, making it a great choice for outdoor enthusiasts.
TJ Jeep Wrangler
The TJ Jeep Wrangler is a classic, no-frills off-roader. With solid front and rear axles, it’s built to handle rugged terrain, with the all-new 1997 model winning 4X4 of the Year. You can buy one for between $5,000 and $12,000, depending on the condition.
Why it’s undervalued: The TJ doesn’t offer the modern tech or luxury of newer Wranglers, but delivers core off-road capability at a much lower price. This is a solid option if you want ruggedness without the bells and whistles.
Lexus GX 460
DeMuro describes the Lexus GX 460 as an underrated gem. Built on the Toyota Land Cruiser Prado platform, it combines off-road capability with Lexus luxury. High-mileage models with less-than-perfect histories have sold for $13,000 to $15,000, and $20,000 will get you a well-maintained example.
Why it’s undervalued: The GX 460 is often overlooked because Lexus isn’t traditionally seen as an off-road brand. However, it’s mechanically similar to the Toyota 4Runner, offering luxury and reliability (with its maintenance costs beating the luxury SUV industry average by over $6,000) at a lower price than more popular off-road models.
Nissan Xterra
Although discontinued, the Nissan Xterra remains a highly capable SUV, often compared to the Toyota 4Runner but available for much less. Second-generation models typically sell for around $15,000.
Why it’s undervalued: The Xterra delivers rugged off-road performance and practicality at a fraction of the cost of more well-known competitors. It’s an overlooked gem for anyone who wants a tough, no-nonsense vehicle.
2nd Generation Porsche Cayenne
When you think of Porsche, off-roading might not be the first thing that comes to mind. However, the 2nd Generation Porsche Cayenne (2011-2018) is a capable off-roader, especially with air suspension and off-road modes. Prices start as low as $15,000, and you can find high-performance Turbo models with a 500-horsepower V8 for under $25,000.
Why it’s undervalued: The second-gen Cayenne is often overshadowed by its predecessor, but it offers improved reliability and a more affordable price tag. With its mix of performance and off-road ability, it’s one of the best bargains in the SUV market.
100 Series Toyota Land Cruiser
The 100 Series Land Cruiser (1998-2007) strikes a perfect balance between off-road ruggedness and everyday comfort. While the older 80 Series has seen its value soar, the 100 Series remains a more affordable option. Prices range from $6,000 to $10,000 for less-than-perfect examples, with well-maintained models priced at $14,000 to $16,000.
Why it’s undervalued: The 100 Series offers legendary Toyota reliability with a 4.7-liter V8 engine, and while its prices are still reasonable, they’re starting to rise. If you’re looking for a Land Cruiser, now is the time to buy before values climb higher.
Photo disclaimer: Any image may not depict the specific make, model or year listed, and is meant for representational purposes.
Share This Article:
You May Also Like









I Asked a Mechanic How To Make My Car Last 300,000 Miles: Here's What He Said
September 16, 2025
4 min Read
Best Ways To Save Your Money
Make your money work for you
Get the latest news on investing, money, and more with our free newsletter.
By subscribing, you agree to our Terms of Use and Privacy Policy. Unsubscribe at any time.

Thanks!
You're now subscribed to our newsletter.
Check your inbox for more details.



Sending you timely financial stories that you can bank on.
Sign up for our daily newsletter for the latest financial news and trending topics.
For our full Privacy Policy, click here.
Looks like you're using an adblocker
Please disable your adblocker to enjoy the optimal web experience and access the quality content you appreciate from GOBankingRates.
- AdBlock / uBlock / Brave
- Click the ad blocker extension icon to the right of the address bar
- Disable on this site
- Refresh the page
- Firefox / Edge / DuckDuckGo
- Click on the icon to the left of the address bar
- Disable Tracking Protection
- Refresh the page
- Ghostery
- Click the blue ghost icon to the right of the address bar
- Disable Ad-Blocking, Anti-Tracking, and Never-Consent
- Refresh the page