Should You Buy a New Car This Summer?
Written by
Choncé Maddox
Edited by
Cory Dudak
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Timing is everything, especially when it comes to buying a new car. Usually, the best time to buy a car is whenever you need one. But if you have the opportunity to map out your next car purchase, you may be wondering whether the summer (or another season) would make a significant difference in terms of savings, incentives and the overall satisfaction with your new vehicle.
Here’s what you need to know about buying a car during the summer.
Memorial Day and Labor Day May Be Good Options
Memorial Day weekend is often seen as the unofficial start of summer and a prime time for car sales. This holiday weekend typically sees an influx of customers looking to take advantage of promotions and discounts.
Dealerships offer Memorial Day specials such as cashback offers, low-interest financing or discounted prices on certain models. Labor Day sales round out the summer, providing another opportunity for buyers to find good deals.
The End of the Month Provides an Opportunity
The end of the month is another great window for car buyers. Salespeople and dealerships often have monthly quotas to meet, leading them to offer better deals as the deadline approaches. The pressure to hit sales targets can work in your favor, resulting in lower prices and added incentives.
Edmunds suggested that during the last few days of the month, negotiations become easier as sales teams are more willing to cut deals to close the month strong.
Pay Attention to Seasonal Trends
Seasonal trends play a significant role in car pricing. Summer, in particular, sees an uptick in car purchases as people prepare for road trips and vacations. This increased demand can sometimes lead to higher prices, but it also brings a slew of promotions and discounts.
Fall and winter tend to be quieter months for car dealerships. The drop in demand often results in better deals and more negotiating power for buyers. Dealerships also understand that companies are looking for tax write-offs toward the end of the year, and offer competitive financing and cash back offers to accommodate this.
Understanding these seasonal trends allows you to plan your purchase strategically.
So, Should You Buy a Car During the Summer?
Deciding whether to buy a new car this summer involves several factors, including timing, incentives and personal preferences. Don’t count out end-of-month and off-season opportunities to check out car options and see which promotions dealerships are offering, as well.Â
But, if you’re specifically looking to buy something during the summer, consider thoroughly researching and planning your purchase around summer sales events and strategically negotiating with dealerships to secure a better deal.
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