Tori Dunlap: Why I Drive a 2014 Toyota Even Though I Run a Multimillion-Dollar Business

Tori Dunlap headshot
Tori Dunlap / Tori Dunlap

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Money expert Tori Dunlap was able to transform her financial empowerment blog, Her First $100K, into a multimillion-dollar business. While she’s enjoyed the financial flexibility her wealth has brought her, there are certain things Dunlap — who is one of GOBankingRates’ Money’s Most Influential Women — still won’t splurge on.

Here’s the biggest way Dunlap still lives frugally.

Why Tori Dunlap Drives a 2014 Toyota

Dunlap has upgraded many aspects of her lifestyle, but there’s one thing that she hasn’t spent money on.

“I still drive the same car I bought just out of college — a 2014 [Toyota] RAV4 with 70,000 miles on it,” she told GOBankingRates.

Dunlap believes that women should only spend money on things they really care about, so if you’re not a car person, that hefty car payment for a new car likely isn’t worth it.

“You don’t need to stop spending money,” she said, “but you do need to stop spending money on things you don’t care about.”

Jaime Catmull contributed to the reporting for this article.

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