8 Luxury Items on Sale on Amazon That Make Great Valentine’s Day Gifts

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Amazon continues to dominate the retail landscape in 2025 — trailing just behind Walmart as the second biggest retailer in the U.S. According to its latest earning report, for the third quarter of 2024, net sales increased 11% to $158.9 billion. Clearly, Amazon’s efforts to win over consumers with fast shipping (typically free, if you’re an Amazon Prime member) and prices that almost always beat those offered by competitors are paying off. Undoubtedly, droves of shoppers will be hitting up Amazon for Valentine’s Day gifts this month. 

This year, Valentine’s Day spending is forecast to break records. According to the National Retail Federation, consumers will dish out a total of $27.5 billion on the holiday of romance in 2025, surpassing the previous all-time high of $27.4 billion set in 2020. Consumers won’t only be buying their sweethearts fresh flowers, they’re also buying jewelry and other items that can cost a pretty penny. What luxury items can shoppers find on sale on Amazon to celebrate their darlings? Let’s look at eight great finds. 

Men’s Blue Dial Stainless Steel Watch by Bulova 

There are some astronomically expensive watch brands on the market. A good compromise between upscale and affordable is the brand Bulova. Right now on Amazon the Bulova Men’s Precisionist Chronograph Blue Dial Stainless Steel Watch is marked down significantly to $530 from $995. 

3D Crystal Heart With Personalized Photo 

This 3D crystal heart mount allows you to engrave a custom photo on its surface, creating the effect of you and your honey being captured together for eternity. You’ll spend between $45.99 and $229.99, depending on which size you choose. 

Lab-Created 14-Karat White Gold-Filled Diamond Stud Earrings 

These 14-karat white gold-filled 925 sterling silver-plated diamond stud earrings blend the best of both gemmed worlds: gold and diamonds, plus they were created in a lab, so there’s no guilt in wearing them. Apply the 35% coupon and you’ll nab them on Amazon for $28 off the listing price of $79.99.

Black Pearl Necklace 

Tired of the same old glittery jewelry that floods stores come Valentine’s Day? Check out this 18-karat gold-plated black pearl necklace on Amazon. It’s on sale for $223.17, marked down from $247.97. 

Mirror Swivel Jewelry Stand 

If your valentine doesn’t need anymore jewelry but they do need a place to put their jewelry, they’ll love this multipurpose jewelry stand. It’s a mirror that opens, folds and swivels. It is filled with lights so your sweetheart can see those crystals crystal clear. And it’s on sale for $179.99, marked down from $219.99. 

Japanese Chef Knife 

If your beloved loves to cook, they definitely know a thing or two about the importance of a high caliber knife. Trouble is, quality knives can be pretty expensive. The well-reviewed Kawahiro Japanese chef knife is currently on sale on Amazon for $129.99, marked down from $179.99. 

Preserved Roses in a Heart-Shaped Box 

Fresh roses smell delightful — until they don’t. They’re also expensive and don’t last long. You can immortalize the flowery moment with these 27 preserved roses in a heart-shaped box. This item is substantially on sale on Amazon — for $59.94, down from $129.95.

Charcuterie Board 

You don’t need to fork over a fortune to give a gift that emanates luxury. Think of things that are useful that someone may not think to buy for themselves, like a charcuterie board, which you can ideally break out for a Valentine’s Day feast at home for a gourmet touch. This bamboo charcuterie/cheese board is on sale on Amazon for $39.99, marked down from $55.99.

Editor’s note: Pricing is accurate as of Feb. 5, 2025. Prices and availability are subject to change.

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