4 Reasons Frugal Shoppers Love TikTok Shop
Written by
Justice Petersen
Edited by
Amber Barkley
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Since its launch in 2023, TikTok Shop has been the essential buying and selling platform for avid TikTok users. TikTok Shoppers are fans of the app for many reasons, and frugal shoppers especially admire the e-commerce platform for its big discounts, good-quality dupes for high-end items and the efficiency of its buying and selling processes.
“Imagine a marketplace where your wallet stretches further than your shopping list and trendsetting is as affordable as a cup of coffee,” said Laura Pucker, founder and CEO of Pucker Up Beauty and BBE Media. “Welcome to the bustling bazaar of TikTok Shop.”
Here are several reasons why budget-savvy shoppers love to shop on TikTok Shop.
Access to Deals on the Latest Viral Trends
One of the perks of TikTok Shop is that you can buy the latest viral items directly through the app. You can scroll through your feed, see an ad for an item you like and immediately purchase it, all without ever leaving the app.
“This removes the middle layer, often making these popular items a little less expensive than in stores,” Pucker said.
Samuel Davis, frugal shopper and CEO of London Gardeners, agrees that TikTok Shop provides great access to viral deals. “TikTok Shop features trending products, often at competitive prices, allowing frugal shoppers to capitalize on viral deals and limited-time offers.”
Benefits for Sellers
Not only can users buy items from TikTok Shop, but verified users can also open up their own storefront on the app and sell their products.
“Qualifying TikTok users can open their own storefronts, leveraging their followers to generate sales and earn extra income,” Davis said. “This democratizes the retail space, making entrepreneurship accessible to more people. Users can participate in affiliate marketing programs, earning commissions by promoting and selling products through their content, further monetizing their TikTok presence.”
Personalized Recommendations for Buyers
A shopping platform that originated from a social media app allows for more communication among users. Buyers or sellers can recommend products to one another and message one another instantly, adding more of a community feel to the platform.
“The TikTok Shop algorithm personalizes product recommendations based on user interests, which can lead to discovering budget-friendly options that match their needs,” Davis said. “Additionally, the social aspect of the platform encourages sharing deals and tips among the community, amplifying savings.”
Flash Sales
Lastly, frugal shoppers love TikTok Shop because it regularly offers flash sales and promotional deals, allowing budget-conscious shoppers to save even more money.
“For people who enjoy finding big bargains, TikTok Shop’s flash sales are like a treasure chest,” Pucker said. “These special offers appear suddenly and have very high discounts, but you need to act fast.”
Davis agreed. “TikTok Shop frequently offers exclusive discounts, flash sales and promotional codes to its users, providing additional savings opportunities,” Davis said.
Just don’t let it tempt you into buying things you definitely don’t need and won’t use.
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