8 Things Millennials Always Buy at Target
Written by
Angela Mae
Edited by
Zuri Anderson
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Millennials are in their late twenties to their early forties, which means most are in their prime working years. That said, the high cost of living throughout the U.S. has made many millennials more cautious about spending money.
This, in turn, has led them to shop at more budget-friendly stores where they can still get good-quality items without spending a ton.
One such store that millennials often shop at is Target. The retailer’s “Expect more, pay less” motto may not apply to all of its merchandise, but it does to select goods. For those who want to save a little money, this is good news.
Here are some items millennials are more likely to spend money on at Target, possibly due to factors like lower prices and higher quality for what you pay.
Hamilton Beach Programmable Coffee Maker
- Price: $24.99
Millennials drink lots of caffeinated beverages, chief among them being coffee. While many will grab a cup of joe on their way to work, those who want to keep costs low will brew a quick cup at home.
This coffee maker is a much more affordable substitute to the typical cafe run. It can brew up to 12 cups of coffee and has three brewing options, including regular and bold.
It can also be programmed up to 24 hours ahead of time to start brewing coffee on schedule — perfect for the busy millennial.
itaCup Dark Roast Ground Coffee
- Price: $14.99
To go with that coffee maker is ground coffee beans. This 10-ounce package of organic, low-acid coffee has hints of cocoa and caramel, providing a pure and smooth tasting experience.
It’s also easy to brew in a machine and doesn’t take as long as whole coffee beans might.
Maybelline Instant Age Rewind Treatment Foundation Makeup
- Price: $12.19
According to CB Insights, millennials are one of the top contributors to beauty industry sales. Given this, it’s no secret that so many shop for affordable skincare products for their daily routine at places like Target.
Take this Maybelline skincare product, for example. It comes in many tones ranging from 200 Creamy Natural to 300 Medium Beige.
It’s formulated to help with uneven skin tones, wrinkles, and fine lines. It even has SPF 20 and ProVitamin B5 to protect the skin against sun exposure and drying out.
Google Pixel 9 5G Smartphone
- Price: $799
Having largely grown up in the digital age, most millennials have a smartphone of some kind. So, it’s no surprise that many also tend to shop for tech at Target.
This Google Pixel 9 (unlocked) is cheaper there than at some other retailers. It holds up to 128 GB of storage, has 12 GB of RAM and boasts a powerful 48 MP ultrawide camera to preserve for all those memories.
Nintendo Switch
- Price: $299.99
Another popular electronic at Target is the Nintendo Switch with its two Joy-Cons — one red, one blue. The Switch is more affordable than other modern-day consoles and can be used in either handheld mode or plugged into a television.
For those who miss the LAN parties of the 1990s and early 2000s, it’s the perfect gaming console. It’s also great for single-player games.
The World Central Kitchen Cookbook
- Price: $35.49
Millennials have made a habit of taking pictures of their food before eating it for years now. At the same time, quite a few are self-proclaimed “foodies” keen on trying out everything and anything that looks halfway delicious.
While many recipes are readily available online, some millennials still prefer the look and feel of a hardback cookbook. This particular one, available at Target, has a host of unique recipes from volunteers and chefs on the front lines.
Not only are the recipes themselves sure to inspire, but so will the stories behind them.
New Bedford Accent Cabinet
- Price: $190
Since it launched in the early 2010s, Target’s Threshold brand has become a household name for many millennials, especially those looking for furniture at affordable prices.
This two-door black accent cabinet is functional, stylish and the perfect addition to any living space. For millennials who’ve purchased their first home or want to make their apartment feel more sophisticated, it — and similar pieces — is a must-have.
Schwinn Vega Adult Hybrid Bike
- Price: $499.99
For many millennials, health and fitness are also top priorities. At Target, they can — and often do — purchase items like this hybrid bicycle to stay in shape.
This bike is more affordable than the bikes available at more specialty stores, but it does the job of getting from points A to B. It’s also got an ergonomic design, comfortable seat and seven-speed drivetrain for those who want more control over their speed and pedaling cadence.
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