15 Times It Makes More Sense To Buy the Name Brand vs. Target Store Brand

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Shopping at Target, it’s easy to save money with store brands like Up&Up and Good & Gather. The store offers budget-friendly alternatives for everything from produce to pet toys and home decor. But sometimes, going for the name-brand version is the smarter move. Here are 15 times when it’s worth spending a little extra for the better option.

Also here’s the most you should be spending on groceries — where do you fall?

Over-the-Counter Medications

• Price: varies

Store-brand pain relievers and allergy meds are cheaper and often have the same active ingredients as name brands. However, differences in inactive ingredients can affect effectiveness or cause mild side effects for some people.

Baby Formula

• Price: $35.49

Consistency and quality are key when choosing formula. While store brands meet FDA standards, many parents stick with trusted options based on pediatrician recommendations or their baby’s preference. Some infants have trouble adjusting to new formulas, so if one works well, it may be worth sticking with it to avoid digestive issues.

Coffee

• Price: $6.99

Store-brand coffee is affordable, but many coffee lovers notice a difference in flavor, aroma and quality. Premium options often use better beans and roasting techniques, resulting in a smoother, richer taste.

Paper Towels and Toilet Paper

• Price: varies

Store-brand paper products get the job done, but they’re usually not as soft or durable as the pricier ones. Paying a little extra can mean fewer sheets per use, making the upgrade worth it in the long run.

Laundry Detergent

• Price: varies

Heavily soiled clothes, workout gear and baby clothes often require a more powerful formula, making name-brand detergent the better choice for tackling tough laundry loads.

Pet Food

• Price: $36.99

While store-brand pet foods meet basic needs, many pet owners prefer name brands for higher-quality ingredients and better digestion support. These brands offer specialized formulas for pets with sensitivities, reducing the risk of digestive issues or allergies.

Trash Bags

• Price: varies

Store-brand trash bags are budget-friendly, but they may not be as strong or tear-resistant as premium options. Investing in a more durable brand can help avoid the hassle of double-bagging or dealing with messy spills.

Sunscreen

• Price: varies

Dermatologists frequently recommend certain brands for sensitive skin or long-lasting wear, making it worth spending extra for reliable sun protection. Sunscreen is all about protection and while store brands may offer similar SPF levels, name brands often provide better coverage, water resistance and skin-friendly formulas.

Cheese

• Price: varies

When it comes to cheese, name brands often have a better aging process, richer flavor and smoother melting quality. For cooking or snacking, they provide a more satisfying taste and texture, making them worth the extra cost over the store brand.

Batteries

• Price: varies

For gadgets like remotes, cameras or game controllers, splurging on longer-lasting batteries can save you the hassle of constant replacements. They might cost a bit more upfront, but they’ll last way longer, making them a smarter choice in the long run.

Razors

• Price: $3.69

Store-brand razors may be more affordable, but they tend to dull quickly and provide a rougher shave. Name brands use higher-quality blades that stay sharper longer, reducing irritation and the need for frequent replacements. In the long run, this can make name-brand razors the better value.

Cooking Oil

• Price: varies

Store-brand cooking oils are budget-friendly, but many cooks prefer trusted options for better quality, purity and flavor. Extra virgin olive oil, in particular, can vary in taste and authenticity, making it worth investing in a higher-quality option for better-tasting meals.

Cereal

• Price: $3.39

Target’s budget-friendly cereals are good but name brands often have better texture and flavor. They use higher-quality ingredients, refined processing techniques and balanced formulas for a crispier, more satisfying bite. Name-brand cereals also tend to stay crunchy in milk longer and have more developed, nostalgic flavors.

Skincare Products

• Price: varies

When it comes to active ingredients like retinol or vitamin C, name brands often have dermatologist-backed formulas with better efficacy and stability. Investing in trusted skincare brands can lead to better results and fewer skin issues.

Ice Cream

• Price: $3.49

For a truly indulgent dessert experience, splurging on a name brand that uses higher-quality ingredients, resulting in a creamier texture and richer flavor, can be well worth the money.

Editor’s note: Pricing and availability may vary depending on location.

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