5 Reasons Aldi Shoppers Always Have That Smug Look on Their Face
Written by
Laura Bogart
Edited by
Kristen Mae
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Remember the Plastics, the undisputed queens of the high school hallways in the classic film “Mean Girls”? Aldi shoppers are their grocery store counterparts — minus the drama, but with all the swagger. They stroll through the parking lot at the strip mall with smug, satisfied looks on their faces, Aldi bags packed to the brim, radiating “I’ve got this” energy. These folks aren’t just savvy shoppers; they’re the VIPs of the grocery store scene.
Why are they so confident, so regal in their purchasing power? It could be that they recognize that Aldi is a one-stop shop where they can find almost anything they want — even eggs! — without breaking the bank.
Ah, but the power of Aldi goes even deeper. There are plenty of other reasons Aldi shoppers always seem to have a smug look on their face.
They’ve Mastered Price Comparison
Like Beatrix Kiddo, aka The Bride, aka Black Mamba, aka the heroine of Kill Bill, training to become the deadliest woman in the world under the cruel tutelage of Pai Mei, the Aldi shopper has honed their formidable skills at finding the lowest prices.
After rigorously scouring other stores for prices — the consumer’s equivalent of punching through a board — they’ve found a place where they can get just about anything at a lower price.
They’ve Got the Inside Scoop on Weekly Discounts
Aldi shoppers are practically the Illuminati when it comes to getting to advanced word about the best deals of the week. Only instead of intricate rituals, the likes of which one cannot speak of, they get these premonitions of good deals from the Aldi Weekly Ad, which is available online and in stores.
They’ve Sworn by Private Labels
Wanna know a secret? A super-special secret that Aldi shoppers know? The Aldi store brands, like Simply Nature, Happy Farms, Millville, and Fit & Active (among others), are just as delicious and nutritious as the gourmet foods you’d get at pricier stores. Just as a rose by any other name may smell as sweet, a piece of cheese may taste as good whether it’s from the fancy cheese aisle or from an Aldi brand.
They Know They Can Find More than Food at Aldi
Can you walk out of your typical grocery store with clothing, a Lego set, or even an outdoor throw pillow? Most likely, you cannot. Aldi shoppers know that they don’t have to make a million separate stops between grocery shopping and grabbing some seasonal decor. They can do it all at Aldi, which is probably why they’re so well-rested.
They’ve Perfected the Quarter Ritual
If you want to join the ranks of the elite Aldi shoppers, you must master the great quarter ritual. It doesn’t involve scaling the Himalayas to place a coin at the peak of a snowy mountain — simply insert a coin into an Aldi cart to claim your shopping chariot, then retrieve it at the end of your glorious journey.
So, while Aldi devotees may not rule the high school halls, they definitely reign supreme in the world of grocery shopping. With their finely honed deal-hunting skills and secret rituals, it’s no wonder they carry themselves like the queen bees of the aisles.
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