The last 10 years have been eventful ones for the stock market. While the period begins in an era of tremendous economic strife in 2009, it also covers one of the longest continuous stretches of economic growth in American history — a period during which the S&P 500 went from 1,257.60 at the start of 2009 to 2,889.67 today. As such, there is no shortage of stocks that have provided an excellent return on investment over the last decade.
GOBankingRates researched historical prices to see what $1,000 invested in your favorite companies in 2009 would be worth 10 years later, as well as what the compound annual growth rate is to give you a sense of what the yearly return for each has been over time. Learn which companies have produced impressive growth rates during the past decade.
Walt Disney Co. (DIS): $6,254.86
Share price June 1, 2009: $21.11
Share price June 1, 2019: $132.04
Compound annual growth rate: 20.12%
With its TV shows, networks, movies and theme parks, Disney has evolved into a massive media conglomerate. Its share price stagnated in 2016 and 2017, in part due to poor subscriber numbers at subsidiary ESPN. However, Disney is launching Disney Plus — its stand-alone streaming service — on November 12, potentially putting things back on track.
Netflix (NFLX): $60,973.36
Share price June 1, 2009: $5.63
Share price June 1, 2019: $343.28
Compound annual growth rate: 50.84%
Netflix shares have been prone to large gains and losses as it has grown into a dominant media company. But like Apple, Netflix wasn’t exactly the company it is today 10 years ago. In May of 2008, Netflix was primarily a mail-order DVD rental company that had just rolled out a streaming service that was capped at 10 hours of free viewing a month for the base membership.
If you predicted that streaming was the wave of the future — like CEO Reed Hastings did — every $1,000 you invested in Netflix would be worth over $60,000 today.
Alphabet (GOOGL): $5,298.82
Share price June 1, 2009: $208.82
Share price June 1, 2019: $1,106.50
Compound annual growth rate: 18.15%
Alphabet is the holding company for technology giant Google. Over the years, the company has expanded into many different businesses. These range from office productivity products to phones, virtual assistants and entertainment services. However, while there’s plenty of very practical work being done there, many investors get most excited about the firm’s “Moonshot Factory” that’s working on next-generation tech products.
Apple (AAPL): $10,928.23
Share price June 1, 2009: $17.00
Share price June 1, 2019: $175.07
Compound annual growth rate: 26.26%
Apple is one of the most iconic and well-known brands in the world, thanks in part to a few key reinventions and rebranding strategies. A decade ago, Apple was a tech firm just two years into its release of the first iPhone. Today, it’s a consumer goods giant that has ridden the smartphone revolution to its status as one of the most valuable companies in the world, with a valuation that has cleared $1 trillion in the recent past.
Coca-Cola Company (KO): $1,676.22
Share price June 1, 2009: $29.31
Share price June 1, 2019: $49.13
Compound annual growth rate: 5.30%
Coke is an iconic brand and one of Warren Buffett’s favorite investments. However, the declining popularity of sugary soda drinks might be eating into the company’s profitability in the long run. At just over 5% a year, the return on Coca-Cola’s stock during a period when the S&P 500 was growing at a pace of 13.79% annually is pretty disappointing.
Walmart (WMT): $1,676.22
Share price June 1, 2009: $38.77
Share price June 1, 2019: $101.44
Compound annual growth rate: 10.10%
Walmart is the world’s biggest retailer, but it is facing new headwinds brought on by competition from Amazon. So while a 10% annual return isn’t half bad in most cases, here it means the company underperformed compared to the market and investors would have been better served by many other stocks.
Transocean Ltd. (RIG): $99.68
Share Price May 1, 2009: $63.20
Share Price May 1, 2019: $6.30
Compound annual growth rate: -20.59%
It turns out being associated with one of the most catastrophic oil spills in history can have a negative effect on your shares. Transocean stock was riding high through the first half of 2008, but it went into a free fall when markets crashed later that year. And while that falls just outside the 10-year window in question, the 2010 Deepwater Horizon accident does not. If you failed to pull your $1,000 out of Transocean stock at any point in the last decade, you would be left with less than $100 today.
Trex Company, Inc. (TREX): $21,517.99
Share Price June 1, 2009: $2.78
Share Price June 1, 2019: $59.82
Compound annual growth rate: 35.92%
Trex Company makes wood/plastic composites used in outdoor decks — which, apparently, is a pretty great business to be in as the company has been growing at over 35% a year for the last decade. If you’re looking for the biggest jump, 2017 was the best year for Trex stock: It gained roughly 70% last year.
Microsoft (MSFT): $3,376.59
Share price June 1, 2009: $28.50
Share price June 1, 2019: $130.12
Compound annual growth rate: 16.4%
Microsoft’s stock has performed well over the past few years, but it pales in contrast to its performance during the 1990s, when it helped create a number of “Microsoft millionaires.” These days, it’s still considered one of the safest stocks you can invest in — especially for first-time investors.
Nike (NKE): $5,410.00
Share price June 1, 2009: $14.26
Share price June 1, 2019: $77.14
Compound annual growth rate: 18.39%
Nike continues to be an innovator and leader in the sports apparel and equipment industry. By sponsoring a number of high-profile athletes and teams, the Nike symbol is one of the most recognizable around. Some felt that the company had made a big mistake with one of its recent endorsers when they featured former NFL quarterback Colin Kaepernick — controversial in some circles for being the first player to opt to kneel during the national anthem as a form of protest — but the company’s sales since that point would seem to indicate their gamble was a major success.
General Electric (GE): $1,012.00
Share price June 1, 2009: $9.33
Share price June 1, 2019: $9.44
Compound annual growth rate: 0.12%
Like much of the overall market, General Electric’s stock plummeted during the 2008-2009 financial crisis. For GE, the culprit was mainly its financial division, GE Capital. The stock recovered nicely coming out of that period, but major missteps in 2014 and 2017 have turned it into a long-term underperformer. While basically breaking even isn’t an OK night for your poker game, it’s pretty abysmal for your 10-year investment. When you commit $1,000 to something, you should expect a return of more than $1.20 a year.
Amazon (AMZN): $22,760.00
Share price June 1, 2009: $77.99
Share price June 1, 2019: $1,775.07
Compound annual growth rate: 36.68%
A $1,000 investment in Amazon would have provided a substantial return for the long-term investor — with your investment essentially increasing in size by over a third each year for a decade. A leader in e-commerce, Amazon consistently adds new products and services for consumer and business customers. It’s probably a safe bet they won’t be able to match this success in the coming decade, but anyone willing to take a $1,000 chance on Amazon back in 2009 would be sitting on over 20 grand today.
Pfizer (PFE): $3,954.00
Share price June 1, 2009: $10.50
Share price June 1, 2019: $41.52
Compound annual growth rate: 14.73%
Pfizer comes in just ahead of the S&P 500 over the last decade, so if you had opted to the pharmaceutical giant over an S&P 500 ETF with your $1,000 10 years ago you would have an additional $315.27 right now. That said, many investment analysts would observe that only a slightly better return for having taken a lot of additional risks — betting on the fickle fortunes of a single company instead of the combined performance of 500 industry leaders — isn’t really worthwhile.
SPDR S&P 500 ETF (SPY): $3,638.73
Share Price June 1, 2009: $75.65
Share Price June 1, 2019: $275.27
Compound annual growth rate: 13.80%
Perhaps the easiest route to investing in stocks is to simply invest in ETFs that track major indices. If you can’t beat the market — and almost everyone can’t — why not join it? That also means that you’re looking at the measuring stick by which the rest of these stocks are judged. Sure, a 10% annual growth for stock sounds pretty good without any context, but if the rest of the market was gaining at nearly 14% per annum, it’s actually a pretty weak return.
McDonald’s (MCD): $4,631.00
Share price May 1, 2008: $42.81
Share price May 1, 2018: $198.27
Compound annual growth rate: 16.57%
McDonald’s is in an industry where it must regularly reinvent itself. Faced with changing consumer trends and an onslaught of competitors, the company has responded by retooling its menu, adding all-day breakfast, changing to fresh beef in some of its burgers and now even “no-beef” in the form of its Meatless Burger in Germany.
Starbucks (SBUX): $10,650
Share price June 1, 2009: $7.20
Share price June 1, 2019: $76.06
Compound annual growth rate: 26.59%
Famed investor Peter Lynch famously coined the term “ten-bagger” to refer to a stock that is 10 times more valuable now than when you bought it — playing off the baseball “two-bagger” that refers to a double. In most cases, you have to invest in a smaller, emerging company to see growth like that, but mega-cap Starbucks is currently a ten-bagger for anyone who bought it a decade ago.
Chesapeake Energy Corporation (CHK): $98.41
Share Price June 1, 2009: $19.51
Share Price June 1, 2019: $1.92
Compound annual growth rate: -20.69%
While the term “reverse ten-bagger” isn’t in common use, it could apply to Chesapeake Energy Corporation. Shares are worth about a tenth of what they were 10 years ago, as your $1,000 would be, had you invested here. Between the financial crisis and then the massive drop in oil prices in late 2014, it really hasn’t been a good decade for investors in Oklahoma City-based oil and gas producer Chesapeake Energy Corporation. Its stock used to trade for nearly $50 a share. Today, you can get a single share for $2 — and get change.
FedEx (FDX): $2,988.00
Share price June 1, 2009: $51.64
Share price June 1, 2019: $154.28
Compound annual growth rate: 11.57%
One stock that hasn’t delivered for its investors over the last decade has been FedEx. A return of over 10% a year is strong compared to historical averages, but it’s a good three percentage points below the performance of the S&P 500 over the same period. So while the delivery business is benefitting from the growth of online retail, FedEx doesn’t appear to have been performing well enough to impress the markets.
Oracle (ORCL): $2,921.00
Share Price June 1, 2009: $17.32
Share Price June 1, 2019: $50.60
Compound annual growth rate: 11.32%
Oracle is another stock with returns that would normally look good but don’t when compared to the relentless pace the markets have set down over the last decade. It did, though, hit a major milestone in late June of 2017 when it finally surpassed its all-time high from 2000 prior to a steep sell-off in the midst of the tech bubble bursting, having traded below that level for over 15 years.
The Boeing Company (BA): $9,853.00
Share Price June 1, 2009: $34.67
Share Price June 1, 2019: $341.61
Compound annual growth rate: 25.71%
While it falls just short of being an official “ten-bagger,” Boeing is another case of a large, established company showing the sort of growth you would normally associate with smaller, emerging companies. It’s even more impressive when you consider that Boeing was trading at close to $400 as recently as early April — before the growing 737 Max scandal pushed shares down by about $50 a share.
The Mosaic Company (MOS): $470.67
Share Price June 1, 2009: $45.51
Share Price June 1, 2019: $21.42
Compound annual growth rate: -7.26%
The Mosaic Company is a basic materials company that produces concentrated phosphate and potash fertilizers. Of course, in the last decade, Mosaic Company stock has just been producing a lot of disappointed investors as it’s worth less than half what it was 10 years ago. Maybe they could take pictures of everyone who lost money and piece them together into some sort of big collage.
Activision Blizzard, Inc. (ATVI): $3,979.00
Share Price June 1, 2009: $10.90
Share Price June 1, 2019: $43.37
Compound annual growth rate: 14.81%
From the start of 2010 to the start of 2013, Activision Blizzard stock held painfully steady. The stock opened 2010 at $11.23 a pop and ended 2013 at $18.29 a share. So, while the stock has managed to just edge out the S&P 500 over the last 10 years, that’s mostly due to its more-than-doubling since 2013.
Estee Lauder Companies, Inc. (EL): $5,864.41
Share Price June 1, 2009: $14.14
Share Price June 1, 2019: $161.03
Compound annual growth rate: 27.54%
There’s no need to slap makeup on results like these, Estee Lauder’s over-25% annual return over the last decade might have investors blushing at how well they’ve done. The company grew at a rapid rate after the 2008 crash, had one hiccup in 2016, only to roar back in 2017, nearly doubling its value from the start of 2017 to March 2018.
Salesforce.com, Inc. (CRM): $15,950.00
Share Price June 1, 2009: $9.49
Share Price June 1, 2019: $151.41
Compound annual growth rate: 31.91%
Salesforce.com has been extremely consistent with its impressive growth over the last decade. Aside from losses in 2008, 2011 and 2016, Salesforce stock made gains in every other full year since it went public in 2004. That said, Salesforce has been in the news for all the wrong reasons in 2019 as 50 women filed a lawsuit against the company for its role in providing software to Backpage — a site that was used to facilitate sex trafficking.
EnviroStar, Inc. (EVI): $68,770.00
Share Price June 1, 2009: $0.53
Share Price June 1, 2019: $36.45
Compound annual growth rate: 52.67%
Formerly known as EnviroStar, EVI Industries distributes, leases and rents out equipment for laundry and dry cleaning operations. And if you’ve ever looked at your dry cleaning bill and thought “This is outrageous!” Well, there’s a decent chance you’re looking at the culprit — or at least you might draw that conclusion from their stock. If you invested $1,000 in AVI Industries 10 years ago, well, you’re probably not reading this. Too busy shopping for yachts.
Click through to read more about 17 warning signs of a bad investment.
More on Investing in Stocks
- How to Invest Your Money When You’re Afraid of Risk
- How to Get the Best Return on Investment
- 16 Unusual Money Moves That Could Set You Up for Life
John Csiszar contributed to the reporting for this article.
Prices are the “adjusted close” for the corresponding dates, meaning they have been adjusted to reflect dividends and stock splits. They are current as of June 12, 2019.