Paramount+ Is Here — Can It Compete With the Streaming Giants?

Living Room, Residential Building, Domestic Room, Home Interior, House.
Milan Markovic / Getty Images/iStockphoto

Last week, the world was treated to an MTV Unplugged session featuring Korean pop sensations BTS. This marks a revival of sorts for the franchise, set up to help promote Paramount+, a streaming project of ViacomCBS (NASDAQ: VIAC).

Find Out: Which Streaming Services Give You the Most for Your Money?
Learn More: Secret Streaming Services To Get You Through a COVID-19 Winter

Paramount+ is the latest entrant in the streaming lineup. It marks a rebranding and expansion of CBS All Access, which was an early streaming channel. CBS All Access didn’t generate a lot of traction, however, because it didn’t have much unique content. Along with the new brand is a larger selection of programs. Paramount+ includes popular CBS and Viacom shows like SpongeBob SquarePants and special programming such as NFL games broadcast on CBS. This may make the channel especially attractive to people who have cut the cable cord, Vulture reports.

Make Your Money Work Better for You

Initially, Paramount will be free with a $10 per month ad-free option, similar to pricing for NBC’s Peacock. The question is how many people are willing to pay for yet-another streaming channel. Streaming offered a lower cost, lower hassle alternative to cable, but at some point, paying for a variety of channels gets expensive. Some households rotate between them, paying for Disney+ one month and HBO Max the next. The more people who have a say in choice of channels, the harder that is to do.

Read Next: Streaming Services That Offer the Best Variety
Check Out: The Most Expensive Movies Debuting on Streaming Services in 2021

And this brings us to BTS. MTV is a Viacom property, and its vast archives of MTV Unplugged performances have been pulled from YouTube and added to Paramount+. The olds can watch Nirvana and Bruce Springsteen, and the BTS ARMY can watch, well, BTS.

More From GOBankingRates

About the Author

Ann Logue is a writer specializing in business and finance. Her most recent book is The Complete Idiot’s Guide: Options Trading (Alpha 2016). She lives in Chicago.

Untitled design (1)
Close popup The GBR Closer icon

Sending you timely financial stories that you can bank on.

Sign up for our daily newsletter for the latest financial news and trending topics.

Loading...
Please enter an email.
Please enter a valid email address.
There was an unknown error. Please try again later.

For our full Privacy Policy, click here.