What Playing In Empty Stadiums Will Cost Every NFL Franchise

The National Football League is the biggest powerhouse sports league in the United States, but that doesn’t shield it from the devastating effects of the COVID-19 pandemic.

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Although TV rights are still the biggest driver of revenue, franchises are taking a massive hit on their margins without having an opportunity to sell everything from jerseys to hot dogs to the fans who show up to see it live.

Only 18 teams have allowed any fans, and none have allowed full attendance. So which NFL teams are taking the biggest hit?

Here’s a look at how the franchises are suffering with fan attendance all but wiped out because of the coronavirus pandemic.

Last updated: Dec. 18, 2020

32. Tampa Bay Buccaneers

Average attendance: 51,898
Average attendance in 2020: 14,229
Average ticket price: $125.25
Revenue per home game: $52.375 million
Gate receipts per home game: $6.5 million
Yearly gate receipts: $52 million
Food and merchandise revenue per home game: $45.875 million
Yearly food and merchandise revenue: $367 million

Annual revenue: $419 million

Estimated revenue lost in 2020 season: $304.12 million

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31. Cincinnati Bengals

Average attendance: 47,179
Average attendance in 2020: 9,243
Average ticket price: $119.23
Revenue per home game: $49.625 million
Gate receipts per home game: $5.625 million
Yearly gate receipts: $45 million
Food and merchandise revenue per home game: $44 million
Yearly food and merchandise revenue: $352 million

Annual revenue: $397 million

Estimated revenue lost in 2020 season: $319.16 million

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30. Jacksonville Jaguars

Average attendance: 63,085
Average attendance in 2020: 15,701
Average ticket price: $114.92
Revenue per home game: $55.375 million
Gate receipts per home game: $7.25 million
Yearly gate receipts: $58 million
Food and merchandise revenue per home game: $48.125 million
Yearly food and merchandise revenue: $385 million

Annual revenue: $443 million

Estimated revenue lost in 2020 season: $332.74 million

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29. Tennessee Titans

Average attendance: 64,509
Average attendance in 2020: 11,788
Average ticket price: $116.26
Revenue per home game: $52.75 million
Gate receipts per home game: $7.5 million
Yearly gate receipts: $60 million
Food and merchandise revenue per home game: $42.25 million
Yearly food and merchandise revenue: $362 million

Annual revenue: $422 million

Estimated revenue lost in 2020 season: $344.89 million

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28. Indianapolis Colts

Average attendance: 61,110
Average attendance in 2020: 9,932
Average ticket price: $128.87
Revenue per home game: $53.25 million
Gate receipts per home game: $7.875 million
Yearly gate receipts: $63 million
Food and merchandise revenue per home game: $45.375 million
Yearly food and merchandise revenue: $363 million

Annual revenue: $426 million

Estimated revenue lost in 2020 season: $356.76 million

27. Kansas City Chiefs

Average attendance: 73,465
Average attendance in 2020: 13,086
Average ticket price: $107.19
Revenue per home game: $54.375 million
Gate receipts per home game: $7.875 million
Yearly gate receipts: $63 million
Food and merchandise revenue per home game: $46.5 million
Yearly food and merchandise revenue: $372 million

Annual revenue: $435 million

Estimated revenue lost in 2020 season: $357.52 million

26. Cleveland Browns

Average attendance: 67,431
Average attendance in 2020: 9,448
Average ticket price: $109.37
Revenue per home game: $53.875 million
Gate receipts per home game: $7.375 million
Yearly gate receipts: $59 million
Food and merchandise revenue per home game: $46.5 million
Yearly food and merchandise revenue: $372 million

Annual revenue: $431 million

Estimated revenue lost in 2020 season: $370.61 million

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25. Miami Dolphins

Average attendance: 63,067
Average attendance in 2020: 12,142
Average ticket price: $140.72
Revenue per home game: $57.625 million
Gate receipts per home game: $8.875 million
Yearly gate receipts: $71 million
Food and merchandise revenue per home game: $48.75 million
Yearly food and merchandise revenue: $390 million

Annual revenue: $461 million

Estimated revenue lost in 2020 season: $372.25 million

24. Las Vegas Raiders

Average attendance: 52,549
Average attendance in 2020: 0
Average ticket price: $123.69
Revenue per home game: $47.875 million
Gate receipts per home game: $6.5 million
Yearly gate receipts: $52 million
Food and merchandise revenue per home game: $41.375 million
Yearly food and merchandise revenue: $331 million

Annual revenue: $383 million

Estimated revenue lost in 2020 season: $383 million

23. Los Angeles Chargers

Average attendance: 31,750
Average attendance in 2020: 0
Average ticket price: $200.79
Revenue per home game: $49 million
Gate receipts per home game: $6.375 million
Yearly gate receipts: $51 million
Food and merchandise revenue per home game: $42.625 million
Yearly food and merchandise revenue: $341 million

Annual revenue: $392 million

Estimated revenue lost in 2020 season: $392 million

Editor’s note: Figures from Dignity Sports Park, the 2019 home of the Chargers

22. Arizona Cardinals

Average attendance: 61,323
Average attendance in 2020: 2,800
Average ticket price: $116.19
Revenue per home game: $52.75 million
Gate receipts per home game: $7.125 million
Yearly gate receipts: $57 million
Food and merchandise revenue per home game: $45.625 million
Yearly food and merchandise revenue: $365 million

Annual revenue: $422 million

Estimated revenue lost in 2020 season: $402.73 million

21. Detroit Lions

Average attendance: 61,342
Average attendance in 2020: 0
Average ticket price: $124.30
Revenue per home game: $51.375 million
Gate receipts per home game: $7.625 million
Yearly gate receipts: $61 million
Food and merchandise revenue per home game: $43.75 million
Yearly food and merchandise revenue: $350 million

Annual revenue: $411 million

Estimated revenue lost in 2020 season: $411 million

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20. Buffalo Bills

Average attendance: 68,839
Average attendance in 2020: 0
Average ticket price: $101.69
Revenue per home game: $51.625 million
Gate receipts per home game: $7 million
Yearly gate receipts: $56 million
Food and merchandise revenue per home game: $44.625 million
Yearly food and merchandise revenue: $357 million

Annual revenue: $413 million

Estimated revenue lost in 2020 season: $413 million

19. Carolina Panthers

Average attendance: 72,220
Average attendance in 2020: 5,454
Average ticket price: $133.27
Revenue per home game: $55.875 million
Gate receipts per home game: $9.625 million
Yearly gate receipts: $77 million
Food and merchandise revenue per home game: $46.25 million
Yearly food and merchandise revenue: $370 million

Annual revenue: $447 million

Estimated revenue lost in 2020 season: $413.24 million

18. Pittsburgh Steelers

Average attendance: 62,237
Average attendance in 2020: 5,292
Average ticket price: $144.61
Revenue per home game: $57.125 million
Gate receipts per home game: $9 million
Yearly gate receipts: $72 million
Food and merchandise revenue per home game: $48.125 million
Yearly food and merchandise revenue: $385 million

Annual revenue: $457 million

Estimated revenue lost in 2020 season: $418.14 million

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17. Los Angeles Rams

Average attendance: 71,229
Average attendance in 2020: 0
Average ticket price: $124.60
Revenue per home game: $52.875 million
Gate receipts per home game: $8.875 million
Yearly gate receipts: $71 million
Food and merchandise revenue per home game: $44 million
Yearly food and merchandise revenue: $352 million

Annual revenue: $423 million

Estimated revenue lost in 2020 season: $423 million

Editor’s note: Figures from Los Angeles Memorial Coliseum, the 2019 home of the Rams.

16. Denver Broncos

Average attendance: 75,937
Average attendance in 2020: 5,280
Average ticket price: $133.33
Revenue per home game: $58.75 million
Gate receipts per home game: $10.125 million
Yearly gate receipts: $81 million
Food and merchandise revenue per home game: $48.625 million
Yearly food and merchandise revenue: $389 million

Annual revenue: $470 million

Estimated revenue lost in 2020 season: $437.32 million

15. Houston Texans

Average attendance: 71,793
Average attendance in 2020: 12,390
Average ticket price: $139.29
Revenue per home game: $66.25 million
Gate receipts per home game: $10 million
Yearly gate receipts: $80 million
Food and merchandise revenue per home game: $56.25 million
Yearly food and merchandise revenue: $450 million

Annual revenue: $530 million

Estimated revenue lost in 2020 season: $438.53 million

14. Baltimore Ravens

Average attendance: 70,627
Average attendance in 2020: 2,172
Average ticket price: $127.43
Revenue per home game: $57.5 million
Gate receipts per home game: $9 million
Yearly gate receipts: $72 million
Food and merchandise revenue per home game: $48.5 million
Yearly food and merchandise revenue: $388 million

Annual revenue: $460 million

Estimated revenue lost in 2020 season: $445.85 million

13. New Orleans Saints

Average attendance: 73,082
Average attendance in 2020: 3,295
Average ticket price: $141.96
Revenue per home game: $58.625 million
Gate receipts per home game: $10.375 million
Yearly gate receipts: $83 million
Food and merchandise revenue per home game: $48.25 million
Yearly food and merchandise revenue: $386 million

Annual revenue: $469 million

Estimated revenue lost in 2020 season: $447.85 million

12. Minnesota Vikings

Average attendance: 66,849
Average attendance in 2020: 0
Average ticket price: $142.11
Revenue per home game: $56 million
Gate receipts per home game: $9.5 million
Yearly gate receipts: $76 million
Food and merchandise revenue per home game: $46.50 million
Yearly food and merchandise revenue: $372 million

Annual revenue: $448 million

Estimated revenue lost in 2020 season: $448 million

11. Atlanta Falcons

Average attendance: 71,601
Average attendance in 2020: 0
Average ticket price: $134.43
Revenue per home game: $58.375 million
Gate receipts per home game: $9.625 million
Yearly gate receipts: $77 million
Food and merchandise revenue per home game: $48.75 million
Yearly food and merchandise revenue: $390 million

Annual revenue: $467 million

Estimated revenue lost in 2020 season: $467 million

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10. Seattle Seahawks

Average attendance: 68,990
Average attendance in 2020: 0
Average ticket price: $141.32
Revenue per home game: $59 million
Gate receipts per home game: $9.75 million
Yearly gate receipts: $78 million
Food and merchandise revenue per home game: $49.25 million
Yearly food and merchandise revenue: $394 million

Annual revenue: $472 million

Estimated revenue lost in 2020 season: $472 million

9. Chicago Bears

Average attendance: 61,916
Average attendance in 2020: 0
Average ticket price: $151.41
Revenue per home game: $59.625 million
Gate receipts per home game: $9.375 million
Yearly gate receipts: $75 million
Food and merchandise revenue per home game: $49.25 million
Yearly food and merchandise revenue: $402 million

Annual revenue: $477 million

Estimated revenue lost in 2020 season: $477 million

8. Green Bay Packers

Average attendance: 77,845
Average attendance in 2020: 0
Average ticket price: $123.64
Revenue per home game: $60.625 million
Gate receipts per home game: $9.625 million
Yearly gate receipts: $77 million
Food and merchandise revenue per home game: $51 million
Yearly food and merchandise revenue: $408 million

Annual revenue: $485 million

Estimated revenue lost in 2020 season: $485 million

7. New York Jets

Average attendance: 78,523
Average attendance in 2020: 0
Average ticket price: $135.31
Revenue per home game: $62.125 million
Gate receipts per home game: $10.625 million
Yearly gate receipts: $85 million
Food and merchandise revenue per home game: $51.5 million
Yearly food and merchandise revenue: $412 million

Annual revenue: $497 million

Estimated revenue lost in 2020 season: $497 million

6. Washington Football Team

Average attendance: 65,488
Average attendance in 2020: 0
Average ticket price: $127.89
Revenue per home game: $63 million
Gate receipts per home game: $8.375 million
Yearly gate receipts: $67 million
Food and merchandise revenue per home game: $54.625 million
Yearly food and merchandise revenue: $437 million

Annual revenue: $504 million

Estimated revenue lost in 2020 season: $504 million

5. Philadelphia Eagles

Average attendance: 69,783
Average attendance in 2020: 0
Average ticket price: $150.47
Revenue per home game: $63.625 million
Gate receipts per home game: $10.5 million
Yearly gate receipts: $84 million
Food and merchandise revenue per home game: $53.125 million
Yearly food and merchandise revenue: $425 million

Annual revenue: $509 million

Estimated revenue lost in 2020 season: $509 million

4. San Francisco 49ers

Average attendance: 70,305
Average attendance in 2020: 0
Average ticket price: $160.02
Revenue per home game: $66.25 million
Gate receipts per home game: $11.25 million
Yearly gate receipts: $84 million
Food and merchandise revenue per home game: $55 million
Yearly food and merchandise revenue: $440 million

Annual revenue: $530 million

Estimated revenue lost in 2020 season: $530 million

3. New York Giants

Average attendance: 74,664
Average attendance in 2020: 0
Average ticket price: $164.07
Revenue per home game: $68.375 million
Gate receipts per home game: $12.25 million
Yearly gate receipts: $98 million
Food and merchandise revenue per home game: $56.125 million
Yearly food and merchandise revenue: $449 million

Annual revenue: $547 million

Estimated revenue lost in 2020 season: $547 million

2. New England Patriots

Average attendance: 65,753
Average attendance in 2020: 0
Average ticket price: $199.61
Revenue per home game: $78.75 million
Gate receipts per home game: $13.125 million
Yearly gate receipts: $105 million
Food and merchandise revenue per home game: $65.625 million
Yearly food and merchandise revenue: $525 million

Annual revenue: $630 million

Estimated revenue lost in 2020 season: $630 million

1. Dallas Cowboys

Average attendance: 90,929
Average attendance in 2020: 26,466
Average ticket price: $131.97
Revenue per home game: $122.5 million
Gate receipts per home game: $12 million
Yearly gate receipts: $96 million
Food and merchandise revenue per home game: $110.5 million
Yearly food and merchandise revenue: $884 million

Annual revenue: $980 million

Estimated revenue lost in 2020 season: $694.76 million

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Joel Anderson contributed to the reporting for this article.

Methodology:In order to find what a season played in empty stadiums would cost each franchise, GOBankingRates looked at Forbes’ 2020 team evaluations for the National Football League (NFL). Using these reports and attendance reports for the most recent completed season from ESPN, GOBankingRates found the following data points to measure the revenue each franchise will lose out on in one season without fan attendance: (1) yearly revenue, (2) revenue per home game, (3) yearly gate reciepts, (4) gate recipets per home game, (5) average attendance, (6) average ticket price per home game, (7) yearly food and merchandise revenue, (8) food and merchandise revenue per home game. All data was collected on and up to date as of December 14, 2020.