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What Playing In Empty Stadiums Is Costing Every NFL Franchise

The National Football League is the biggest powerhouse sports league in the United States, but that doesn’t shield it from the devastating effects of the COVID-19 pandemic.
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Although TV rights are still the biggest driver of revenue, franchises are taking a massive hit on their margins without having an opportunity to sell everything from jerseys to hot dogs to the fans who show up to see it live.
Only 18 teams have allowed any fans, and none have allowed full attendance. So which NFL teams are taking the biggest hit?
32. Tampa Bay Buccaneers
- Average attendance: 51,898
- Average attendance in 2020: 14,229
- Average ticket price: $125.25
- Revenue per home game: $52.375 million
- Gate receipts per home game: $6.5 million
- Yearly gate receipts: $52 million
- Food and merchandise revenue per home game: $45.875 million
- Yearly food and merchandise revenue: $367 million
Annual revenue: $419 million
Estimated revenue lost in 2020 season: $304.12 million
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31. Cincinnati Bengals
- Average attendance: 47,179
- Average attendance in 2020: 9,243
- Average ticket price: $119.23
- Revenue per home game: $49.625 million
- Gate receipts per home game: $5.625 million
- Yearly gate receipts: $45 million
- Food and merchandise revenue per home game: $44 million
- Yearly food and merchandise revenue: $352 million
Annual revenue: $397 million
Estimated revenue lost in 2020 season: $319.16 million
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30. Jacksonville Jaguars
- Average attendance: 63,085
- Average attendance in 2020: 15,701
- Average ticket price: $114.92
- Revenue per home game: $55.375 million
- Gate receipts per home game: $7.25 million
- Yearly gate receipts: $58 million
- Food and merchandise revenue per home game: $48.125 million
- Yearly food and merchandise revenue: $385 million
Annual revenue: $443 million
Estimated revenue lost in 2020 season: $332.74 million
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29. Tennessee Titans
- Average attendance: 64,509
- Average attendance in 2020: 11,788
- Average ticket price: $116.26
- Revenue per home game: $52.75 million
- Gate receipts per home game: $7.5 million
- Yearly gate receipts: $60 million
- Food and merchandise revenue per home game: $42.25 million
- Yearly food and merchandise revenue: $362 million
Annual revenue: $422 million
Estimated revenue lost in 2020 season: $344.89 million
28. Indianapolis Colts
- Average attendance: 61,110
- Average attendance in 2020: 9,932
- Average ticket price: $128.87
- Revenue per home game: $53.25 million
- Gate receipts per home game: $7.875 million
- Yearly gate receipts: $63 million
- Food and merchandise revenue per home game: $45.375 million
- Yearly food and merchandise revenue: $363 million
Annual revenue: $426 million
Estimated revenue lost in 2020 season: $356.76 million
27. Kansas City Chiefs
- Average attendance: 73,465
- Average attendance in 2020: 13,086
- Average ticket price: $107.19
- Revenue per home game: $54.375 million
- Gate receipts per home game: $7.875 million
- Yearly gate receipts: $63 million
- Food and merchandise revenue per home game: $46.5 million
- Yearly food and merchandise revenue: $372 million
Annual revenue: $435 million
Estimated revenue lost in 2020 season: $357.52 million
26. Cleveland Browns
- Average attendance: 67,431
- Average attendance in 2020: 9,448
- Average ticket price: $109.37
- Revenue per home game: $53.875 million
- Gate receipts per home game: $7.375 million
- Yearly gate receipts: $59 million
- Food and merchandise revenue per home game: $46.5 million
- Yearly food and merchandise revenue: $372 million
Annual revenue: $431 million
Estimated revenue lost in 2020 season: $370.61 million
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25. Miami Dolphins
- Average attendance: 63,067
- Average attendance in 2020: 12,142
- Average ticket price: $140.72
- Revenue per home game: $57.625 million
- Gate receipts per home game: $8.875 million
- Yearly gate receipts: $71 million
- Food and merchandise revenue per home game: $48.75 million
- Yearly food and merchandise revenue: $390 million
Annual revenue: $461 million
Estimated revenue lost in 2020 season: $372.25 million
24. Las Vegas Raiders
- Average attendance: 52,549
- Average attendance in 2020: 0
- Average ticket price: $123.69
- Revenue per home game: $47.875 million
- Gate receipts per home game: $6.5 million
- Yearly gate receipts: $52 million
- Food and merchandise revenue per home game: $41.375 million
- Yearly food and merchandise revenue: $331 million
Annual revenue: $383 million
Estimated revenue lost in 2020 season: $383 million
23. Los Angeles Chargers
- Average attendance: 31,750
- Average attendance in 2020: 0
- Average ticket price: $200.79
- Revenue per home game: $49 million
- Gate receipts per home game: $6.375 million
- Yearly gate receipts: $51 million
- Food and merchandise revenue per home game: $42.625 million
- Yearly food and merchandise revenue: $341 million
Annual revenue: $392 million
Estimated revenue lost in 2020 season: $392 million
Editor’s note: Figures from Dignity Sports Park, the 2019 home of the Chargers
22. Arizona Cardinals
- Average attendance: 61,323
- Average attendance in 2020: 2,800
- Average ticket price: $116.19
- Revenue per home game: $52.75 million
- Gate receipts per home game: $7.125 million
- Yearly gate receipts: $57 million
- Food and merchandise revenue per home game: $45.625 million
- Yearly food and merchandise revenue: $365 million
Annual revenue: $422 million
Estimated revenue lost in 2020 season: $402.73 million
21. Detroit Lions
- Average attendance: 61,342
- Average attendance in 2020: 0
- Average ticket price: $124.30
- Revenue per home game: $51.375 million
- Gate receipts per home game: $7.625 million
- Yearly gate receipts: $61 million
- Food and merchandise revenue per home game: $43.75 million
- Yearly food and merchandise revenue: $350 million
Annual revenue: $411 million
Estimated revenue lost in 2020 season: $411 million
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20. Buffalo Bills
- Average attendance: 68,839
- Average attendance in 2020: 0
- Average ticket price: $101.69
- Revenue per home game: $51.625 million
- Gate receipts per home game: $7 million
- Yearly gate receipts: $56 million
- Food and merchandise revenue per home game: $44.625 million
- Yearly food and merchandise revenue: $357 million
Annual revenue: $413 million
Estimated revenue lost in 2020 season: $413 million
19. Carolina Panthers
- Average attendance: 72,220
- Average attendance in 2020: 5,454
- Average ticket price: $133.27
- Revenue per home game: $55.875 million
- Gate receipts per home game: $9.625 million
- Yearly gate receipts: $77 million
- Food and merchandise revenue per home game: $46.25 million
- Yearly food and merchandise revenue: $370 million
Annual revenue: $447 million
Estimated revenue lost in 2020 season: $413.24 million
18. Pittsburgh Steelers
- Average attendance: 62,237
- Average attendance in 2020: 5,292
- Average ticket price: $144.61
- Revenue per home game: $57.125 million
- Gate receipts per home game: $9 million
- Yearly gate receipts: $72 million
- Food and merchandise revenue per home game: $48.125 million
- Yearly food and merchandise revenue: $385 million
Annual revenue: $457 million
Estimated revenue lost in 2020 season: $418.14 million
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17. Los Angeles Rams
- Average attendance: 71,229
- Average attendance in 2020: 0
- Average ticket price: $124.60
- Revenue per home game: $52.875 million
- Gate receipts per home game: $8.875 million
- Yearly gate receipts: $71 million
- Food and merchandise revenue per home game: $44 million
- Yearly food and merchandise revenue: $352 million
Annual revenue: $423 million
Estimated revenue lost in 2020 season: $423 million
Editor’s note: Figures from Los Angeles Memorial Coliseum, the 2019 home of the Rams.
16. Denver Broncos
- Average attendance: 75,937
- Average attendance in 2020: 5,280
- Average ticket price: $133.33
- Revenue per home game: $58.75 million
- Gate receipts per home game: $10.125 million
- Yearly gate receipts: $81 million
- Food and merchandise revenue per home game: $48.625 million
- Yearly food and merchandise revenue: $389 million
Annual revenue: $470 million
Estimated revenue lost in 2020 season: $437.32 million
15. Houston Texans
- Average attendance: 71,793
- Average attendance in 2020: 12,390
- Average ticket price: $139.29
- Revenue per home game: $66.25 million
- Gate receipts per home game: $10 million
- Yearly gate receipts: $80 million
- Food and merchandise revenue per home game: $56.25 million
- Yearly food and merchandise revenue: $450 million
Annual revenue: $530 million
Estimated revenue lost in 2020 season: $438.53 million
14. Baltimore Ravens
- Average attendance: 70,627
- Average attendance in 2020: 2,172
- Average ticket price: $127.43
- Revenue per home game: $57.5 million
- Gate receipts per home game: $9 million
- Yearly gate receipts: $72 million
- Food and merchandise revenue per home game: $48.5 million
- Yearly food and merchandise revenue: $388 million
Annual revenue: $460 million
Estimated revenue lost in 2020 season: $445.85 million
13. New Orleans Saints
- Average attendance: 73,082
- Average attendance in 2020: 3,295
- Average ticket price: $141.96
- Revenue per home game: $58.625 million
- Gate receipts per home game: $10.375 million
- Yearly gate receipts: $83 million
- Food and merchandise revenue per home game: $48.25 million
- Yearly food and merchandise revenue: $386 million
Annual revenue: $469 million
Estimated revenue lost in 2020 season: $447.85 million
12. Minnesota Vikings
- Average attendance: 66,849
- Average attendance in 2020: 0
- Average ticket price: $142.11
- Revenue per home game: $56 million
- Gate receipts per home game: $9.5 million
- Yearly gate receipts: $76 million
- Food and merchandise revenue per home game: $46.50 million
- Yearly food and merchandise revenue: $372 million
Annual revenue: $448 million
Estimated revenue lost in 2020 season: $448 million
11. Atlanta Falcons
- Average attendance: 71,601
- Average attendance in 2020: 0
- Average ticket price: $134.43
- Revenue per home game: $58.375 million
- Gate receipts per home game: $9.625 million
- Yearly gate receipts: $77 million
- Food and merchandise revenue per home game: $48.75 million
- Yearly food and merchandise revenue: $390 million
Annual revenue: $467 million
Estimated revenue lost in 2020 season: $467 million
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10. Seattle Seahawks
- Average attendance: 68,990
- Average attendance in 2020: 0
- Average ticket price: $141.32
- Revenue per home game: $59 million
- Gate receipts per home game: $9.75 million
- Yearly gate receipts: $78 million
- Food and merchandise revenue per home game: $49.25 million
- Yearly food and merchandise revenue: $394 million
Annual revenue: $472 million
Estimated revenue lost in 2020 season: $472 million
9. Chicago Bears
- Average attendance: 61,916
- Average attendance in 2020: 0
- Average ticket price: $151.41
- Revenue per home game: $59.625 million
- Gate receipts per home game: $9.375 million
- Yearly gate receipts: $75 million
- Food and merchandise revenue per home game: $49.25 million
- Yearly food and merchandise revenue: $402 million
Annual revenue: $477 million
Estimated revenue lost in 2020 season: $477 million
8. Green Bay Packers
- Average attendance: 77,845
- Average attendance in 2020: 0
- Average ticket price: $123.64
- Revenue per home game: $60.625 million
- Gate receipts per home game: $9.625 million
- Yearly gate receipts: $77 million
- Food and merchandise revenue per home game: $51 million
- Yearly food and merchandise revenue: $408 million
Annual revenue: $485 million
Estimated revenue lost in 2020 season: $485 million
7. New York Jets
- Average attendance: 78,523
- Average attendance in 2020: 0
- Average ticket price: $135.31
- Revenue per home game: $62.125 million
- Gate receipts per home game: $10.625 million
- Yearly gate receipts: $85 million
- Food and merchandise revenue per home game: $51.5 million
- Yearly food and merchandise revenue: $412 million
Annual revenue: $497 million
Estimated revenue lost in 2020 season: $497 million
6. Washington Football Team
- Average attendance: 65,488
- Average attendance in 2020: 0
- Average ticket price: $127.89
- Revenue per home game: $63 million
- Gate receipts per home game: $8.375 million
- Yearly gate receipts: $67 million
- Food and merchandise revenue per home game: $54.625 million
- Yearly food and merchandise revenue: $437 million
Annual revenue: $504 million
Estimated revenue lost in 2020 season: $504 million
5. Philadelphia Eagles
- Average attendance: 69,783
- Average attendance in 2020: 0
- Average ticket price: $150.47
- Revenue per home game: $63.625 million
- Gate receipts per home game: $10.5 million
- Yearly gate receipts: $84 million
- Food and merchandise revenue per home game: $53.125 million
- Yearly food and merchandise revenue: $425 million
Annual revenue: $509 million
Estimated revenue lost in 2020 season: $509 million
4. San Francisco 49ers
- Average attendance: 70,305
- Average attendance in 2020: 0
- Average ticket price: $160.02
- Revenue per home game: $66.25 million
- Gate receipts per home game: $11.25 million
- Yearly gate receipts: $84 million
- Food and merchandise revenue per home game: $55 million
- Yearly food and merchandise revenue: $440 million
Annual revenue: $530 million
Estimated revenue lost in 2020 season: $530 million
3. New York Giants
- Average attendance: 74,664
- Average attendance in 2020: 0
- Average ticket price: $164.07
- Revenue per home game: $68.375 million
- Gate receipts per home game: $12.25 million
- Yearly gate receipts: $98 million
- Food and merchandise revenue per home game: $56.125 million
- Yearly food and merchandise revenue: $449 million
Annual revenue: $547 million
Estimated revenue lost in 2020 season: $547 million
2. New England Patriots
- Average attendance: 65,753
- Average attendance in 2020: 0
- Average ticket price: $199.61
- Revenue per home game: $78.75 million
- Gate receipts per home game: $13.125 million
- Yearly gate receipts: $105 million
- Food and merchandise revenue per home game: $65.625 million
- Yearly food and merchandise revenue: $525 million
Annual revenue: $630 million
Estimated revenue lost in 2020 season: $630 million
1. Dallas Cowboys
- Average attendance: 90,929
- Average attendance in 2020: 26,466
- Average ticket price: $131.97
- Revenue per home game: $122.5 million
- Gate receipts per home game: $12 million
- Yearly gate receipts: $96 million
- Food and merchandise revenue per home game: $110.5 million
- Yearly food and merchandise revenue: $884 million
Annual revenue: $980 million
Estimated revenue lost in 2020 season: $694.76 million
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Joel Anderson contributed to the reporting for this article.
Methodology:In order to find what a season played in empty stadiums would cost each franchise, GOBankingRates looked at Forbes’ 2020 team evaluations for the National Football League (NFL). Using these reports and attendance reports for the most recent completed season from ESPN, GOBankingRates found the following data points to measure the revenue each franchise will lose out on in one season without fan attendance: (1) yearly revenue, (2) revenue per home game, (3) yearly gate reciepts, (4) gate recipets per home game, (5) average attendance, (6) average ticket price per home game, (7) yearly food and merchandise revenue, (8) food and merchandise revenue per home game. All data was collected on and up to date as of December 14, 2020.
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