3 Ways To Grow Any Business Right Now, According to Tony Robbins

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You may have a dream of getting out of the endless nine-to-five cycle and a great idea for a service, product or solution to sell. Beating the odds — and actually making money — as an entrepreneur requires more than a good idea, so here are three key ways to put your business on a trajectory for profits and success, according to a recent video from best-selling author, entrepreneur and philanthropist Tony Robbins.

Analyze and Research Your Ideal Customer

The goal is profit, and to bring in the money, you need buyers. Robbins said you need to be able to “articulate [your ideal customer] with precision” so you know the customers who will buy your product, even when the economy is down.

Imagine who is going to be interested in what you have to offer. You can start with the following characteristics from HubSpot to explore and build out one or several ideal buyer personas:

• Basic demographics, such as age and location
• Behavior, such as how they decide what to buy
• Interests
• Challenges — needs they have that your business can fulfill.

You can gather information about your potential and ideal customers from personal experience or research, like surveys and interviews. However you collect and analyze the data, you need to be able to identify and visualize the people you want to sell to.

With a solid idea of who will support your business, you can find connections between what matters to them and why they should care about what you have to offer.

Create an ‘Irresistible Offer’

Once you feel like you have a firm grasp of your audience and potential customers, you’ll want to use their specific interests and challenges to frame your product or service in a way they can’t resist. As Robbins put it, you want them to think, “I’d be an idiot not to at least try it.”

Don’t go overboard by promising more than your business or product can provide, as many buyers these days are wary of offers that seem too good to be true. Instead, focus on trustworthiness and offering an attractive solution to your buyers’ challenges. Make it clear that your product or service is an effective answer and that you are invested in helping them.

Over-Deliver on Your Solution

Finally, Robbins said, do more for your customers than you promised — which, if you truly understand your customers, you should be able to do.

While you don’t want to undersell your business, especially while you’re building an initial customer base, you can over-deliver by providing a discount or bonus service post-purchase. The buyers’ experience after you close the deal is just as important as the sales process for generating return business and positive reviews. Prioritize using any opportunity to exceed customers’ expectations.

By going above and beyond, especially with new or first-time buyers, you establish the trustworthiness of your business and give customers a reason to believe that you truly have their best interests at heart.

Growth for Any Aspiring Entrepreneur

Businesses are started by people willing to take risks, but any enterprise is more likely to grow with a solid foundation built on research and crafting a quality customer experience. Tony Robbins’ insights into how to set your business up for success are not specific to a particular industry but are a winning process for any business owner or entrepreneur hoping to stand out in today’s competitive marketplace.

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