Target Offers 100% College Tuition (Plus Textbooks) To Attract Workers, Following In Walmart’s Footsteps

Target retail store
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In a highly competitive job market, major retailers are competing in ways that exceed wage increases. On the heels of Walmart announcing that it will pay 100% of associates’ college tuition and books, Target has announced plans for a similar program, according to MSN.

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While Walmart already had its Live Better U education program in place, Target is rolling out a new initiative to support part-time and full-time workers. The retailer is covering tuition, textbooks and fees for qualifying undergraduate degrees at more than 40 higher education institutions, along with up to $10,000 each year for master’s programs at the qualifying schools and universities.

The list of covered schools for Target employees exceeds Walmart’s list of a handful of partner colleges and universities, which includes new additions to their short list, such as Johnson & Wales University, the University of Arizona, the University of Denver and Pathstream.

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Target, on the other hand, pays tuition, fees and books for more than 250 “business-aligned programs from more than 40 schools, colleges and universities,” writes USA Today. Target says it plans to invest more than $200 million in the program over the next four years.

As workers demand more in terms of flexibility and pay, subsidizing or covering tuition costs represents a creative solution to the mounting student debt problem in the U.S., while also addressing the labor shortage.

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Target joins companies such as Chipotle and Starbucks, as well as Walmart, offering tuition assistance for workers, according to MSN.

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Last updated: August 5, 2021

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About the Author

Dawn Allcot is a full-time freelance writer and content marketing specialist who geeks out about finance, e-commerce, technology, and real estate. Her lengthy list of publishing credits include Bankrate, Lending Tree, and Chase Bank. She is the founder and owner of, a travel, technology, and entertainment website. She lives on Long Island, New York, with a veritable menagerie that includes 2 cats, a rambunctious kitten, and three lizards of varying sizes and personalities – plus her two kids and husband. Find her on Twitter, @DawnAllcot.
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