College Football’s 25 Most Valuable Teams

The College Football National Championship is set to air today, Jan. 9, with the 13-and-1 TCU Horned Frogs facing off against the undefeated Georgia Bulldogs — an exhilarating matchup for fans of the game. College football, however, isn’t only exciting; it’s also big business.
Some teams rake in the big bucks through lucrative media contracts, and others rely on massive fan bases. And then some of the teams earn their money the old-fashioned way — by winning on the field. Keep reading to find out just how much these college teams are worth.
25. University of Iowa
- 2019-2020 football revenue: $43,491,626
- Conference: Big Ten
24. University of North Carolina
- 2019-2020 football revenue: $43,654,962
- Conference: ACC
23. Clemson University
- 2019-2020 football revenue: $43,797,610
- Conference: ACC
22. Ohio State University
- 2019-2020 football revenue: $43,835,452
- Conference: Big Ten
21. University of South Carolina
- 2019-2020 football revenue: $43,854,572
- Conference: SEC
20. University of Minnesota
- 2019-2020 football revenue: $45,125,727
- Conference: Big Ten
19. University of Washington
- 2019-2020 football revenue: $45,516,356
- Conference: Pac-12
18. Iowa State University
- 2019-2020 football revenue: $46,794,639
- Conference: Big 12
17. Penn State University
- 2019-2020 football revenue: $47,204,178
- Conference: Big Ten
16. University of Oregon
- 2019-2020 football revenue: $48,123,584
- Conference: Pac-12
15. University of Wisconsin
- 2019-2020 football revenue: $48,559,349
- Conference: Big Ten
14. University of Mississippi
- 2019-2020 football revenue: $49,111,536
- Conference: SEC
13. University of Florida
- 2019-2020 football revenue: $51,230,533
- Conference: SEC
12. University of Nebraska
- 2019-2020 football revenue: $51,421,857
- Conference: Big Ten
11. Auburn University
- 2019-2020 football revenue: $51,651,237
- Conference: SEC
10. University of Arkansas
- 2019-2020 football revenue: $52,049,012
- Conference: SEC
9. University of Utah
- 2019-2020 football revenue: $53,093,029
- Conference: Pac-12
8. Texas A&M
- 2019-2020 football revenue: $55,792,930
- Conference: SEC
7. University of Tennessee
- 2019-2020 football revenue: $60,808,468
- Conference: SEC
6. University of Alabama
- 2019-2020 football revenue: $61,400,246
- Conference: SEC
5. University of Michigan
- 2019-2020 football revenue: $72,253,039
- Conference: Big Ten
4. University of Notre Dame
- 2019-2020 football revenue: $83,712,991
- Conference: Independent
3. University of Georgia
- 2019-2020 football revenue: $85,392,744
- Conference: SEC
2. University of Texas
- 2019-2020 football revenue: $97,223,872
- Conference: Big 12
1. University of Oklahoma
- 2019-2020 football revenue: $101,119,170
- Conference: Big 12
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Andrew Lisa contributed to the reporting for this article.
Methodology: For this piece GOBankingRates used the United States Department of Education’s “Equity in Athletics Data Analysis” (EADA) dataset to find (1) total football revenues; and (2) conference for all NCAA Division I schools all in FY19-20 data (the most recent available). Only the top 50 schools in terms of factor (1) were included in the final list. All data was collected on and up to date as of Aug. 3, 2022.
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