College Football’s 25 Most Valuable Teams

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The College Football National Championship is set to air today, Jan. 9, with the 13-and-1 TCU Horned Frogs facing off against the undefeated Georgia Bulldogs — an exhilarating matchup for fans of the game. College football, however, isn’t only exciting; it’s also big business.
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Some teams rake in the big bucks through lucrative media contracts, and others rely on massive fan bases. And then some of the teams earn their money the old-fashioned way — by winning on the field. Keep reading to find out just how much these college teams are worth.
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Andrew Lisa contributed to the reporting for this article.
Methodology: For this piece GOBankingRates used the United States Department of Education’s “Equity in Athletics Data Analysis” (EADA) dataset to find (1) total football revenues; and (2) conference for all NCAA Division I schools all in FY19-20 data (the most recent available). Only the top 50 schools in terms of factor (1) were included in the final list. All data was collected on and up to date as of Aug. 3, 2022.
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