The 10 Best Selling Japanese Cars of 2023

Which Japanese cars are among those making their mark in the rebounding car market this year? Car and Driver took a look and listed these 10 cars as bestsellers as of October 2023.

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• Type: SUV Crossover
• Units sold: 302,831
• MSRP 2024: LE $29,825 to TRD Off-Road $39,445
• EV model: RAV4 Hybrid
• MSRP 2024: $32,825

• Type: SUV Crossover
• Units sold: 262,351
• MSRP 2024: LX $30,825 to Sport Touring Hybrid $41,175
• EV model: CR-V Hybrid
• MSRP 2024: $35,025

• Type: Sedan
• Units sold: 217,975
• MSRP 2025: LE $30,000 (est) to XSE $37,000 (est)
• EV model: 2025 Hybrid only
• MSRP 2025: TBD

• Type: SUV Crossover
• Units sold: 211,091
• MSRP 2024: S $29,000 (est) to Platinum $39,000 (est)
• EV model: n/a
• MSRP: n/a

• Type: Pickup
• Units sold: 179,681
• MSRP 2024: SR $32,995 to TRD Pro $65,000 (est)
• EV model: 2024 Tacoma Hybrid
• MSRP 2024: TBD

• Type: Sedan (4-door) or Hatchback (5-door)
• Units sold: 165,693
• MSRP 2024: LE sedan $22,995 to Hybrid XLE sedan $28,145
• EV model: Hybrid versions
• MSRP 2024: $24,395

• Type: Sedan
• Units sold: 152,202
• MSRP 2024: LX $28,990 to Touring Hybrid $39,635
• EV model: Sport Hybrid
• MSRP 2024: $33,640

• Type: Sedan
• Units sold: 146,881
• MSRP 2024: LX Sedan $25,045 to Sport Touring Hatchback $32,545
• EV model: Hybrid
• MSRP 2024: TBD

• Type: SUV
• Units sold: 138,178
• MSRP 2024: LE $40,515 to Hybrid Platinum $52,570 
• EV model: Hybrid LE
• MSRP 2024: $42,515

• Type: AWD Station Wagon
• Units sold: 122,881
• MSRP 2024: Base $30,240 to Touring XT $44,090 
• EV model: n/a
• MSRP 2024: n/a