8 Luxury SUVs That Will Have Massive Price Drops in Winter 2025
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Winter 2025 could be the perfect excuse to park a luxury SUV in the driveway without emptying your wallet. With last year’s models still on lots, holiday promotions in full swing and slower winter traffic giving buyers more leverage, discounts can be surprisingly generous. Here are several luxury SUVs expected to see major price drops soon.
Cadillac Lyriq
- Starting price: $57,484
The 2025 Cadillac Lyriq has already seen trims discounted by $2,000 to $2,700 compared to last year’s models. GM Authority reported that incentives include low-interest financing, lease deals and a $2,000 “conquest cash” allowance for shoppers trading in a vehicle from another luxury brand. Cadillac is using these offers to remain in demand as more electric SUVs enter the market, potentially leading to even larger discounts during the coming season. Edmunds said the starting price for the 2025 Lyriq is $57,484.
BMW iX
- Starting price: $88,425
The 2025 BMW iX is BMW’s flagship electric SUV, featuring a luxurious interior, advanced driver-assistance systems and sustainable materials. Kelley Blue Book (KBB) noted that buyers are paying below the $88,425 starting price, with dealers offering incentives to maintain EV sales. Winter 2025 could be a good time to take advantage of these deals. Car and Driver has the iX price listed as $88,425.
Audi Q8 e-tron
- Starting price: $76,095
The 2025 Audi Q8 e-tron has a starting price of $78,800. KBB said dealers are offering incentives and promotions to move inventory, giving shoppers a chance to save on this luxury electric SUV during the winter months. With a premium interior, smooth ride and advanced technology, the Q8 e-tron remains a strong choice in the luxury EV segment. The Q8 e-tron’s starting price is $76,095, per Car and Driver.
Mercedes-Benz EQE SUV
- Starting price: $64,950
The 2026 Mercedes-Benz EQE SUV has a starting price of $64,950. Mercedes is offering seasonal incentives to stay competitive in the luxury EV market, giving buyers a chance to secure this electric SUV at a lower cost. Carbuzz noted that shoppers could benefit from these lower prices, particularly during slower winter months when dealers may offer additional promotions or flexible financing. Mercedes-Benz shows the EQE SUV has a starting price of $64,950.
Acura ADX
- Starting price: $35,000
The 2025 Acura ADX has a starting price of $36,350. Car and Driver reported it features a turbocharged 1.5-liter engine producing 190 horsepower and a more upscale cabin than its Honda HR-V counterpart. These upgrades position the ADX as one of the most affordable luxury SUVs, potentially leading to seasonal incentives and price drop during the winter season. The starting price for the ADX is $35,000, per Acura.
Genesis GV60
- Starting price: $52,350
The 2025 Genesis GV60 is expected to see significant price drops this season as dealers push to clear inventory. Edmunds reported cash-back offers up to $10,000, giving drivers an opportunity to save on this luxury electric SUV while competition among EVs keeps pricing attractive. The starting price for the GV60 is $52,350, according to the Genesis website.
Lincoln Nautilus
- Starting price: $52,600
The 2025 Lincoln Nautilus is expected to see a price drop of approximately $4,600 this winter, according to KBB. Known for its smooth ride, upscale interior and user-friendly technology, the Nautilus remains a strong contender in the midsize luxury SUV segment. Dealers are offering incentives and promotions to attract buyers, making this an ideal time to take advantage of discounts and favorable financing. Edmunds shows the Nautilus’ starting price as $52,600.
Lexus RX 450h+
- Starting price:
The 2025 Lexus RX 450h+ is expected to see a price drop of approximately $3,000 during the upcoming winter, according to KBB. This hybrid luxury SUV offers a refined driving experience and improved fuel efficiency, making it an attractive option in its segment. Lexus is providing incentives and promotions during the season to increase sales and market share. These offers present an opportunity for buyers to acquire a luxury SUV at a more affordable price point. KBB has the RH 450h+ starting at $72,610.