Tony Robbins: 11 Tips for Scaling Your Business (And Making It Last)
Written by
Peter Burns
Edited by
Molly Sullivan
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Anyone who runs a business knows the goal is to make more money. The best way to do this is to scale your business, adding resources and team members to account for your growing client list.
While it may sound straightforward, scaling a business comes with a slew of challenges, and it helps to have some guidance. Tony Robbins, an entrepreneur, business strategist and motivational speaker, has a lot of experience in this field. Here are his 11 tips for scaling your business for lasting success.
Know Your ‘Why’
Having a deep understanding of the reason behind your business is crucial for creating bonds with your customers and employees alike. Robbins says that when your purpose and values shine, you’ll build a loyal fanbase to drive growth organically.
Plan Out Where You’re Going
Knowing the purpose of your business is an important start, but you also need to plot out your path. Robbins uses a business map, which challenges you to chart the course of your business from past to future. Creating your goals and how you’ll get there is an integral part of scaling your business.
Create a Strong Team
A successful business depends on maintaining strong relationships with investors, employees, suppliers and other organizations. Creating the right community around your business will make it easier to delegate tasks, keep consistency and maintain a strong company culture as your business scales. McKinsey & Company, a global management consulting firm, found that company transformations that focused on teams working together over alternate approaches where leadership or individual employees control the process can lead to 30% more efficiency.
Build a Strong Operational Foundation
As your business expands, the internal operations will also begin to change. Robbins points out that some of the operations and processes you use as a small company won’t translate to success as the company grows. Create a solid foundation and thoroughly address challenges that arise before expanding further.
Network
If you scale your business alone, you’re likely to make a lot of costly errors. Finding others who can help and guide you through the process will steer you away from some of the pitfalls and toward proven paths to success. Robbins recommends reaching out to colleagues, mentors and other businesses to develop lasting ties that will benefit your company as it grows.
Bond With Your Customers
Customers are the foundation of every business. Connecting with and understanding them builds loyalty that lays the groundwork for expansion. Companies that prioritize customer relationships early on have a competitive advantage as they grow larger.
Learn When To Delegate
As a business owner, you may want to be involved in every part of your company, but it’s important to delegate tasks when it expands. Steve Jobs, founder of Apple, made delegating tasks a large part of scaling his business. He said, “Teamwork is dependent on trusting the other folks to come through with their part without watching them all the time.”
Think Long Term
It might be tempting to push your business as far as you can from the get-go, but Robbins sees this as prioritizing short-term profits. Emphasizing sustainability as your business grows helps it scale in a balanced way that is more suitable for long-term success.
Develop Your Brand
Having a powerful brand that customers trust can help your business thrive in a competitive market. Robbins advises taking time to build up the soul of your company by starting with the basic questions about who you are as a company and building up from there.
Focus On What You Sell
When businesses start to scale, their products or services can get pushed to the back burner. Robbins points out that not perfecting your product or service will hurt you as your company expands. Research by Brightlocal found that 74% of consumers surveyed check at least two review sites before making a purchasing decision, meaning expanding the reach of your product or service before you’ve perfected it will only amplify the flaws. Small issues that you overlooked will compound and require more resources to fix the larger your business gets.
Don’t Lose Your Edge
As your company grows, getting set in your ways becomes easier. Robbins stresses the need to keep your creativity and continue to innovate. Focus on your business’ underlying purpose and find new ways to keep your company updated and relevant.
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