6 Target Buys Seniors on Social Security Will Need This Winter
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Smart shopping at Target can help stretch Social Security dollars while ensuring comfort and safety throughout the cold months.
Winter brings unique challenges for seniors on fixed incomes, from rising heating bills to mobility concerns during icy weather. Here are essential items savvy seniors should stock up on this winter.

1. Nature Made Vitamin D3 Softgels
• Price: $10.49
Winter means limited sunlight exposure, making vitamin D supplementation especially important for seniors. This vitamin D3 supplement supports bone health and immune function — critical concerns for aging adults.
The 180-count bottle provides steady daily support for over eight months without frequent restocking, eliminating extra winter trips to the store. For seniors managing chronic conditions or taking medications that affect vitamin D absorption, maintaining adequate levels becomes even more essential during darker months.

2. Waffle Thermal Warm Essentials by Cuddl Duds
• Price: starting at $12.99
Staying warm indoors while keeping the thermostat lower is crucial for managing winter heating costs. These waffle thermal sets feature a durable, heat-retaining knit that provides warmth without bulk. The soft, comfortable fit layers easily under everyday clothing, making it perfect for seniors who spend more time indoors during cold weather. With heating costs rising, these thermals offer an affordable way to stay cozy while reducing utility bills.

3. Humidifier for Bedroom Use
• Price: starting at $19.79
Winter heating dries indoor air, aggravating respiratory issues, dry skin and sinus problems common among seniors. A bedroom humidifier adds necessary moisture, improving sleep quality and reducing cold symptoms.
Proper humidity levels (30% to 50%) help seniors breathe easier and can reduce heating costs since moist air feels warmer. For those managing COPD, asthma or chronic sinus conditions, maintaining adequate humidity becomes essential during heating season.

4. Justin Case Auto Emergency Survival Kit
• Price: $24.99
Winter vehicle breakdowns pose serious risks for older drivers. This comprehensive emergency kit includes jumper cables, first-aid supplies, a headlamp flashlight, tow strap, emergency blanket and poncho.
Cold-weather car trouble can quickly become life-threatening for seniors, especially those with health conditions. Having proper emergency supplies ensures they can stay warm and safe while waiting for help. The kit also includes basic tools and camping essentials useful year-round.

5. Portable Ceramic Space Heater with Adjustable Thermostat
• Price: starting at $21.99
Zone heating — warming only occupied rooms rather than the entire house — helps seniors manage heating expenses strategically. A portable ceramic space heater with safety features like overheat protection and tip-over shutoff allows seniors to keep bedrooms and living areas comfortable while lowering the main thermostat.
Modern ceramic heaters are energy-efficient and safer than older models, making them ideal for seniors living alone. The adjustable thermostat ensures consistent comfort without constant monitoring.

6. Gripjoy Men’s Non-Slip Socks With Grips
• Price: $26.95
Falls represent a major health risk for seniors, especially on slippery winter floors. Non-slip socks with rubber grips provide traction on hardwood, tile and linoleum surfaces while keeping feet warm. Many feature compression or extra cushioning for comfort and circulation support.
For seniors who keep thermostats lower to save money, warm socks with safety grips offer dual benefits — warmth and fall prevention — at minimal cost.
Disclaimer: Prices and availability accurate as of Jan. 24, 2026 and subject to change. All imagery sourced from Target.com.
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